Marketing & SEO
Marketing & SEO for small businesses
CasperB2B helps small businesses get found and chosen online: local SEO and Google Maps, websites that turn visitors into calls, Google Ads, email and social media — set up and run for you.
Free 15-minute callNo obligationPersonal reply within 1 business day
Start here
Marketing services
Digital marketing services for small business: websites, SEO, ads, email, CRM automation, AI chatbots, cybersecurity and managed IT.
Lead generation
Lead generation services for small business that combine SEO, ads, landing pages and automated follow-up so leads become booked jobs.
Reputation management
Online reputation management for small business: automated review requests, review monitoring and response plans for Google and Yelp.
Email marketing
Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring customers back.
Content marketing
Content marketing services that plan, write and publish blog posts and service pages built to rank on Google and win leads.
SEO services
SEO services for small business: technical fixes, on-page SEO, service pages and content that rank on Google and turn searches into leads.
Local SEO
Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.
SEO audit
What does an SEO audit cost? Typical market ranges, what a professional SEO audit includes, and how to get a free manual audit of your…
Bundled SEO
Bundled SEO services: on-page, technical, listings, content, reviews and reporting from one team.
Get on Google Maps
How to get your business on Google Maps: claim and verify your Google Business Profile, fill out every service, and earn reviews.
Online advertising
Online advertising services: Google Search, local, display, retargeting, social and YouTube ads with tracking and landing pages.
PPC management
PPC management services for Google Ads and paid social: tight targeting, landing pages and call and form tracking for every lead.
Social media ads
Social media advertising services for Facebook, Instagram and LinkedIn: audience targeting, ad creative, lead forms and retargeting.
Social media growth
Social media management services: content calendars, custom graphics and video, posting and replies on Facebook, Instagram and LinkedIn.
Design services
Design services for small business: logos, brand identity, style guides, graphics, website and landing page design.
Graphic design
Graphic design services for small business: ad creatives, social graphics, brochures and print pieces that match your brand.
Logo design
Professional logo design for small business, with a brand identity system: colors, fonts, usage rules and every file format.
Website development
Small business website development: fast, mobile-first sites with SEO structure, lead capture and tracking built in to convert.
Hosting & support
Website hosting and support: setup or migration, SSL, DNS and email records, backups, updates, monitoring and fixes.
Frequently asked questions
What marketing and SEO services does CasperB2B offer small businesses?
Local SEO and Google Maps, SEO, websites, Google Ads and social media ads, email marketing, content, reputation management, social media management, design and analytics, all set up and run for you.
What's the difference between SEO and local SEO?
SEO helps your pages rank in regular Google results; local SEO focuses on showing up in the Map results for nearby searches. Local SEO leans on your Google Business Profile, citations, location pages and reviews.
How long does SEO take to work for a small business?
Usually months, not weeks. Technical fixes and a better Google listing can help sooner, but content, listings and reviews build up over time, and competitive services take longer.
Should a small business start with SEO or Google Ads?
It depends on how fast you need leads. Ads can bring calls quickly while SEO builds lasting visibility, so many small businesses run both, with call and form tracking to see what works.
How much do small business marketing and SEO services cost?
It depends on your goals, your market and how much you want handled. CasperB2B pricing is quoted on the free 15-minute fit call, and work starts from a signed scope.
What does an SEO audit include?
A professional SEO audit typically reviews technical issues, on-page content, your Google Business Profile, listings and how you compare with competitors. Our SEO audit page explains typical market ranges and how to get a free manual audit.
Do you manage social media for small businesses?
Yes. We handle content calendars, custom graphics and video, posting and replies on platforms like Facebook and Instagram, plus social media ads with audience targeting and lead forms.
How can I tell if my small business marketing is working?
Track every call and form back to its source. We set up GA4, call and form tracking and CRM-linked dashboards so you can see which channels produce leads and booked work.
Everything in Marketing & SEO
Services
Local Business Spotlight: Georgetown MA — What It Takes to Win Online
Georgetown MA small business marketing tips: fix your Google profile, service pages, listings and reviews.
SEO audit
What does an SEO audit cost? Typical market ranges, what a professional SEO audit includes, and how to get a free manual audit of your…
Brand Style Guide Services: The Instruction Manual for Your Brand
Brand style guide services that set your colors, fonts, logo rules and voice so every ad, page and print piece looks consistent.
Business Listings Management: Control Your Data Across the Web
Business listings management that keeps your name, address and phone consistent on Google, Apple Maps, Bing, Yelp and more.
Content marketing
Content marketing services that plan, write and publish blog posts and service pages built to rank on Google and win leads.
Email marketing
Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring customers back.
Graphic design
Graphic design services for small business: ad creatives, social graphics, brochures and print pieces that match your brand.
Local SEO
Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.
Logo design
Professional logo design for small business, with a brand identity system: colors, fonts, usage rules and every file format.
PPC management
PPC management services for Google Ads and paid social: tight targeting, landing pages and call and form tracking for every lead.
SEO services
SEO services for small business: technical fixes, on-page SEO, service pages and content that rank on Google and turn searches into leads.
Social media ads
Social media advertising services for Facebook, Instagram and LinkedIn: audience targeting, ad creative, lead forms and retargeting.
Social media growth
Social media management services: content calendars, custom graphics and video, posting and replies on Facebook, Instagram and LinkedIn.
Website Speed Optimization: Don't Let a Slow Site Kill Sales
Website speed optimization service that fixes Core Web Vitals, compresses images, cleans up code and adds caching and a CDN.
Website development
Small business website development: fast, mobile-first sites with SEO structure, lead capture and tracking built in to convert.
SEO Services Georgetown MA
Local SEO services in Georgetown MA: Google Business Profile, citations, town service pages and call tracking to win the Map Pack.
Web Design Georgetown MA
Web design in Georgetown MA: fast, mobile-first websites with SEO structure and CRM-connected lead capture that turn visitors into leads.…
What we do for you
Done for you marketing services: CRM setup, websites, local SEO, automation, AI chatbots and security, built and managed for you.
Analytics & data
Marketing analytics services: GA4 setup, server-side tracking, CRM-linked dashboards and ROI attribution that show where revenue comes from.
Website care (CasperCare)
CasperCare website maintenance services: plugin updates, backups, uptime and SEO monitoring, malware scans and patching.
Bundled SEO
Bundled SEO services: on-page, technical, listings, content, reviews and reporting from one team.
Online advertising
Online advertising services: Google Search, local, display, retargeting, social and YouTube ads with tracking and landing pages.
Design services
Design services for small business: logos, brand identity, style guides, graphics, website and landing page design.
Questions answered
Get on Google Maps
How to get your business on Google Maps: claim and verify your Google Business Profile, fill out every service, and earn reviews.
Why can't people find my business online?
Why can't customers find your business online? Usually inconsistent listings, a website missing the right words, or too few reviews.
Is marketing worth it for a small business?
Is marketing worth it for a small business? Only if you can measure the return. Learn to tell real lead generation from vanity metrics.
Should I hire an agency?
Should I hire a marketing agency or do it myself? An honest look at DIY, freelancer and agency costs, time and results.
What does a website cost?
How much does a website cost for a small business? Typical market ranges for DIY, freelancer and lead-generation sites.
How much does SEO cost for a small business?
How much does SEO cost for a small business? Typical local SEO market ranges, what the monthly fee pays for, and how to spot scams.
Google Ads management cost
Google Ads management usually costs $500–$2,500 a month for a small business, plus ad spend. See pricing models, what's included and what drives cost.
Social media marketing cost
Social media management usually costs $500–$3,000 a month for a small business, plus ad spend. See what each price level includes and what's extra.
Guides & articles
The 10-Minute Website Audit: Is Your Site Costing You Customers?
A 10-minute website audit checklist: test mobile speed, above-the-fold clarity, trust, forms and service pages yourself.
Email Automation: 3 Campaigns You Should Be Running Right Now
Email automation examples for small business: a welcome series, a win-back email and seasonal reminders.
Why Your Business Isn't Showing Up on Google Maps (And How to Fix It)
Why isn't my business showing up on Google Maps? Usually category, NAP, reviews or an empty profile. Here's the fix.
How to Build a High-Converting Landing Page for Home Services
Build a home service landing page that converts ad traffic: message match, a focused hero, trust signals, one CTA.
How Georgetown MA Businesses Can Improve Local SEO in 2026
How to improve local SEO: Google Business Profile, service pages, NAP, reviews and local content, in priority order.
Why Newburyport Businesses Need Better Website Conversion
Newburyport MA web design: the 5 website issues costing local businesses leads, from buried CTAs to long forms.
The ROI of a Professional Website Redesign: What to Expect
Website redesign ROI explained: how conversion rate, SEO, lead quality and less admin turn a new site into revenue.
Local Business Spotlight: Newbury MA — The Gateway to the North Shore
Newbury MA small business marketing: multi-town SEO, Plum Island seasonality, real photos and reviews.
Newburyport MA Small Business Marketing: Standing Out Online
Newburyport MA small business marketing: a premium website, a steady review strategy and Newburyport-focused local SEO.
What Are Vanity Metrics? The Trap That Hides Your Real ROI
What are vanity metrics? Likes, followers, traffic and impressions that look good but don't pay the bills, and the actionable metrics to…
More
Strategy
Digital marketing strategy consulting with Jared Casper: website, local SEO, reputation, CRM and automation planned together, then built.
The Ultimate Local SEO Strategy Guide
A local SEO strategy guide: on-page foundations, Google Business Profile and citations, topic clusters and local link building.
B2B PPC management
B2B PPC management: Google Ads and paid social built for long sales cycles, tracked into your CRM and reported as pipeline, not clicks.
PPC management in MA & NH
PPC and Google Ads management for North Shore, Merrimack Valley and southern NH businesses: high-intent ads, call tracking and monthly reporting.
Before you book
Common concerns, answered
“How will I know it's working?”
Marketing is quoted as a monthly scope with clear deliverables you can see every month.
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
Local SEO
Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.
Free tool
Website grader
Free website grader: send us your URL and get a review of page speed, mobile experience, SEO basics and conversion readiness, with specific…
Read next
How much does SEO cost for a small business?
How much does SEO cost for a small business? Typical local SEO market ranges, what the monthly fee pays for, and how to spot scams.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.

- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
