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Marketing & SEO

Marketing & SEO for small businesses

CasperB2B helps small businesses get found and chosen online: local SEO and Google Maps, websites that turn visitors into calls, Google Ads, email and social media — set up and run for you.

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Marketing services

Digital marketing services for small business: websites, SEO, ads, email, CRM automation, AI chatbots, cybersecurity and managed IT.

Lead generation

Lead generation services for small business that combine SEO, ads, landing pages and automated follow-up so leads become booked jobs.

Reputation management

Online reputation management for small business: automated review requests, review monitoring and response plans for Google and Yelp.

Email marketing

Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring customers back.

Content marketing

Content marketing services that plan, write and publish blog posts and service pages built to rank on Google and win leads.

SEO services

SEO services for small business: technical fixes, on-page SEO, service pages and content that rank on Google and turn searches into leads.

Local SEO

Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.

SEO audit

What does an SEO audit cost? Typical market ranges, what a professional SEO audit includes, and how to get a free manual audit of your…

Bundled SEO

Bundled SEO services: on-page, technical, listings, content, reviews and reporting from one team.

Get on Google Maps

How to get your business on Google Maps: claim and verify your Google Business Profile, fill out every service, and earn reviews.

Online advertising

Online advertising services: Google Search, local, display, retargeting, social and YouTube ads with tracking and landing pages.

PPC management

PPC management services for Google Ads and paid social: tight targeting, landing pages and call and form tracking for every lead.

Social media ads

Social media advertising services for Facebook, Instagram and LinkedIn: audience targeting, ad creative, lead forms and retargeting.

Social media growth

Social media management services: content calendars, custom graphics and video, posting and replies on Facebook, Instagram and LinkedIn.

Design services

Design services for small business: logos, brand identity, style guides, graphics, website and landing page design.

Graphic design

Graphic design services for small business: ad creatives, social graphics, brochures and print pieces that match your brand.

Logo design

Professional logo design for small business, with a brand identity system: colors, fonts, usage rules and every file format.

Website development

Small business website development: fast, mobile-first sites with SEO structure, lead capture and tracking built in to convert.

Hosting & support

Website hosting and support: setup or migration, SSL, DNS and email records, backups, updates, monitoring and fixes.

Frequently asked questions

What marketing and SEO services does CasperB2B offer small businesses?

Local SEO and Google Maps, SEO, websites, Google Ads and social media ads, email marketing, content, reputation management, social media management, design and analytics, all set up and run for you.

What's the difference between SEO and local SEO?

SEO helps your pages rank in regular Google results; local SEO focuses on showing up in the Map results for nearby searches. Local SEO leans on your Google Business Profile, citations, location pages and reviews.

How long does SEO take to work for a small business?

Usually months, not weeks. Technical fixes and a better Google listing can help sooner, but content, listings and reviews build up over time, and competitive services take longer.

Should a small business start with SEO or Google Ads?

It depends on how fast you need leads. Ads can bring calls quickly while SEO builds lasting visibility, so many small businesses run both, with call and form tracking to see what works.

How much do small business marketing and SEO services cost?

It depends on your goals, your market and how much you want handled. CasperB2B pricing is quoted on the free 15-minute fit call, and work starts from a signed scope.

What does an SEO audit include?

A professional SEO audit typically reviews technical issues, on-page content, your Google Business Profile, listings and how you compare with competitors. Our SEO audit page explains typical market ranges and how to get a free manual audit.

Do you manage social media for small businesses?

Yes. We handle content calendars, custom graphics and video, posting and replies on platforms like Facebook and Instagram, plus social media ads with audience targeting and lead forms.

How can I tell if my small business marketing is working?

Track every call and form back to its source. We set up GA4, call and form tracking and CRM-linked dashboards so you can see which channels produce leads and booked work.

Everything in Marketing & SEO

Services

Local Business Spotlight: Georgetown MA — What It Takes to Win Online

Georgetown MA small business marketing tips: fix your Google profile, service pages, listings and reviews.

SEO audit

What does an SEO audit cost? Typical market ranges, what a professional SEO audit includes, and how to get a free manual audit of your…

Brand Style Guide Services: The Instruction Manual for Your Brand

Brand style guide services that set your colors, fonts, logo rules and voice so every ad, page and print piece looks consistent.

Business Listings Management: Control Your Data Across the Web

Business listings management that keeps your name, address and phone consistent on Google, Apple Maps, Bing, Yelp and more.

Content marketing

Content marketing services that plan, write and publish blog posts and service pages built to rank on Google and win leads.

Email marketing

Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring customers back.

Graphic design

Graphic design services for small business: ad creatives, social graphics, brochures and print pieces that match your brand.

Local SEO

Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.

Logo design

Professional logo design for small business, with a brand identity system: colors, fonts, usage rules and every file format.

PPC management

PPC management services for Google Ads and paid social: tight targeting, landing pages and call and form tracking for every lead.

SEO services

SEO services for small business: technical fixes, on-page SEO, service pages and content that rank on Google and turn searches into leads.

Social media ads

Social media advertising services for Facebook, Instagram and LinkedIn: audience targeting, ad creative, lead forms and retargeting.

Social media growth

Social media management services: content calendars, custom graphics and video, posting and replies on Facebook, Instagram and LinkedIn.

Website Speed Optimization: Don't Let a Slow Site Kill Sales

Website speed optimization service that fixes Core Web Vitals, compresses images, cleans up code and adds caching and a CDN.

Website development

Small business website development: fast, mobile-first sites with SEO structure, lead capture and tracking built in to convert.

SEO Services Georgetown MA

Local SEO services in Georgetown MA: Google Business Profile, citations, town service pages and call tracking to win the Map Pack.

Web Design Georgetown MA

Web design in Georgetown MA: fast, mobile-first websites with SEO structure and CRM-connected lead capture that turn visitors into leads.…

What we do for you

Done for you marketing services: CRM setup, websites, local SEO, automation, AI chatbots and security, built and managed for you.

Analytics & data

Marketing analytics services: GA4 setup, server-side tracking, CRM-linked dashboards and ROI attribution that show where revenue comes from.

Website care (CasperCare)

CasperCare website maintenance services: plugin updates, backups, uptime and SEO monitoring, malware scans and patching.

Bundled SEO

Bundled SEO services: on-page, technical, listings, content, reviews and reporting from one team.

Online advertising

Online advertising services: Google Search, local, display, retargeting, social and YouTube ads with tracking and landing pages.

Design services

Design services for small business: logos, brand identity, style guides, graphics, website and landing page design.

Questions answered

Guides & articles

The 10-Minute Website Audit: Is Your Site Costing You Customers?

A 10-minute website audit checklist: test mobile speed, above-the-fold clarity, trust, forms and service pages yourself.

Email Automation: 3 Campaigns You Should Be Running Right Now

Email automation examples for small business: a welcome series, a win-back email and seasonal reminders.

Why Your Business Isn't Showing Up on Google Maps (And How to Fix It)

Why isn't my business showing up on Google Maps? Usually category, NAP, reviews or an empty profile. Here's the fix.

How to Build a High-Converting Landing Page for Home Services

Build a home service landing page that converts ad traffic: message match, a focused hero, trust signals, one CTA.

How Georgetown MA Businesses Can Improve Local SEO in 2026

How to improve local SEO: Google Business Profile, service pages, NAP, reviews and local content, in priority order.

Why Newburyport Businesses Need Better Website Conversion

Newburyport MA web design: the 5 website issues costing local businesses leads, from buried CTAs to long forms.

The ROI of a Professional Website Redesign: What to Expect

Website redesign ROI explained: how conversion rate, SEO, lead quality and less admin turn a new site into revenue.

Local Business Spotlight: Newbury MA — The Gateway to the North Shore

Newbury MA small business marketing: multi-town SEO, Plum Island seasonality, real photos and reviews.

Newburyport MA Small Business Marketing: Standing Out Online

Newburyport MA small business marketing: a premium website, a steady review strategy and Newburyport-focused local SEO.

What Are Vanity Metrics? The Trap That Hides Your Real ROI

What are vanity metrics? Likes, followers, traffic and impressions that look good but don't pay the bills, and the actionable metrics to…

More

Before you book

Common concerns, answered

“How will I know it's working?”

Marketing is quoted as a monthly scope with clear deliverables you can see every month.

“What will this cost me?”

You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.

“I've been burned by an agency before.”

Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.

“Will I actually reach a person?”

Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.

Book My 15-Minute Fit CallFree 15-minute call · No obligation

Your next best step

Jared Casper, Founder of CasperB2B
Talk to the founder.Jared Casper reviews every new request.
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