B2B pipeline
B2B Lead Generation Services
CasperB2B's B2B lead generation services find the decision-makers who match your ideal customer profile, reach them by email, LinkedIn and phone, and deliver qualified leads into your CRM. It is built for B2B companies that sell to other businesses and need a steady flow of real sales conversations, not a spreadsheet of random contacts.
If you are a local small business that wants more calls and form fills from your area, see our lead generation services for small business instead. This page is about selling to companies.
What you get
A researched target list
Companies and contacts chosen against your ideal customer profile: industry, size, region, tech stack, job title and buying role. Each contact is checked before outreach starts.
Multichannel outreach
Coordinated email, LinkedIn and phone touches written for your offer and your buyer. See outbound sales prospecting for how we run each channel.
Clear qualification levels
Every lead is tagged by how far along it is, so your team knows who to call first and who still needs nurture.
CRM delivery and a feedback loop
Leads land in your CRM with notes and source. Your sales team marks what turned into real opportunities, and we adjust targeting from that.
The three qualification levels
| Level | What it means | What your team does |
|---|---|---|
| Marketing-qualified | Fits your profile and has shown interest, such as replying or engaging with content. | Keep in nurture until there is a buying signal. |
| Sales-qualified | Fits your profile, has a stated need, and the right role to move a deal. | Sales reaches out to open a conversation. |
| Callback-ready | Has asked to talk and agreed on a time window to be contacted. | Call them in that window. If you want the meeting booked for you, use appointment setting. |
We agree on the exact definitions with you before launch, in writing, so nobody argues later about what counts as a lead.
How it works
- Profile workshop. We define your ideal customer profile, buying roles, disqualifiers and the offer that opens the door.
- List building. We research target accounts and contacts and verify emails and roles.
- Messaging. We write short sequences for each persona and get your sign-off.
- Outreach. We run email, LinkedIn and calling on a set cadence and handle replies.
- Qualification and delivery. Leads are scored by level and pushed to your CRM with context.
- Weekly review. Your team's feedback on lead quality shapes the next round of targeting. Reports track pipeline, not vanity metrics.
What we need from you
- Your best current customers and why they bought.
- CRM access, or a shared view, so leads land where your team works. No CRM yet? Read CRM vs spreadsheet.
- A named person who follows up on sales-qualified leads quickly.
- Honest feedback each week on which leads were good.
Want the work done by someone on your own team instead? A dedicated lead generation virtual assistant can run research and outreach under your direction.
When it's the wrong fit
B2B lead generation will not fix an offer nobody wants, a sales team that does not call leads back, or a product that is not ready to sell. If your follow-up is the weak spot, start with why leads go cold. We will tell you on the fit call if we think the problem is somewhere else.
FAQ
What is a B2B lead?
A B2B lead is a person at a target company who fits your ideal customer profile and has shown some interest. We tag each one as marketing-qualified, sales-qualified or callback-ready.
Do you sell lists of contacts?
No. We build a target list for your campaign and work it with outreach. You get leads who responded, not a raw data file.
Which CRMs can you deliver into?
We can deliver into most common CRMs. If yours has an import or API, we can usually connect to it.
How is this different from appointment setting?
Lead generation hands your team qualified leads to work. Appointment setting goes one step further and books the meeting on your calendar.
How much does it cost?
Pricing depends on your market, list size and channels. We quote it on the fit call after we understand your target buyer.
If you want a steady flow of qualified B2B conversations, book a 15-minute fit call and we will tell you plainly whether we can help.
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
