Knowledge Base
Local SEO & CRM Glossary
A plain-English glossary of local SEO and CRM terms — from NAP consistency, citations and the Google Local Pack to pipelines, drip campaigns and workflow automation — for small business owners.
Citation
Local SEO
Any online mention of your business's NAP. Citations on directories like Yelp, YellowPages, and industry-specific sites help search engines verify your business's existence and location.
Conversion Rate
CRM & Automation
The percentage of users who take a desired action. For example, the percentage of website visitors who fill out a contact form or the percentage of leads that turn into paying customers.
CRM
CRM & Automation
Customer Relationship Management. Software used to manage interactions with current and potential customers, track sales, and organize business data.
Drip Campaign
CRM & Automation
A communication strategy that sends, or 'drips,' a pre-written set of messages to customers or prospects over time.
Funnel
CRM & Automation
The theoretical customer journey toward the purchase of a good or service. Unlike a pipeline (which tracks the seller's actions), a funnel tracks the buyer's progression.
Geo-modifier
Local SEO
A location-specific word or phrase added to a search query, such as a city name, neighborhood, or 'near me' (e.g., 'roofing contractor Boston').
Google Business Profile (GBP)
Local SEO
A free tool from Google that allows business owners to manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.
Lead
CRM & Automation
A person or business who has indicated interest in your company's product or service, typically by providing contact information.
Local Pack (3-Pack)
Local SEO
The block of three local business listings that appear at the top of Google search results when a user makes a query with local intent (e.g., 'plumber near me').
Local Search Intent
Local SEO
When a searcher is looking for a product or service within a specific geographic area. Search engines recognize this intent and display local results accordingly.
NAP Consistency
Local SEO
Stands for Name, Address, Phone number. Ensuring these three pieces of information are identical across all online directories and websites is critical for local search rankings.
Pipeline
CRM & Automation
A visual representation of your sales process. It tracks leads as they move through different stages from initial contact to closed deal.
Proximity
Local SEO
How close the searcher is to the business location. It is one of the most significant ranking factors in local search results.
Sales Stage
CRM & Automation
A specific step within a sales pipeline (e.g., 'New Lead', 'Appointment Booked', 'Proposal Sent', 'Won', 'Lost').
Schema Markup (LocalBusiness)
Local SEO
A structured data vocabulary added to a website's code that helps search engines understand the content, specifically details like business hours, reviews, and location.
Segmentation / Tags
CRM & Automation
Dividing a broad target market into subsets of consumers who have common needs or characteristics. Tags are labels applied to contacts to categorize them for targeted marketing.
Workflow / Automation
CRM & Automation
A series of automated actions triggered by a specific event. For example, automatically sending a welcome email when a new lead fills out a form.
We help local businesses put these into practice with the right SEO strategies and CRM systems. Talk to an expert.
Frequently asked questions
What is NAP consistency in local SEO?
NAP stands for Name, Address and Phone number. NAP consistency means those three details are identical on your website and every online directory, which helps search engines trust your business information.
What is the difference between a sales funnel and a pipeline?
A pipeline tracks the seller's actions as leads move through stages from first contact to closed deal. A funnel tracks the buyer's journey toward a purchase.
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