Reputation Management
Online Reputation Management: Take Control of Your Reviews
CasperB2B helps local businesses build a strong review profile, respond to feedback professionally, and protect their reputation across Google, Yelp, and industry platforms.
Free 15-minute callNo obligationPersonal reply within 1 business day
Reviews That Drive Real Business
Most consumers read reviews before choosing a local business. We build systems that generate a consistent stream of positive reviews and protect you from reputation damage.
Automated Review Collection
After every completed job or appointment, the right customers are prompted at the right time to leave a review.
Review Monitoring
Monitor all your review platforms and receive alerts when new reviews are posted — positive or negative.
Response Strategy
Professional response templates and strategy for both positive reviews (building rapport) and negative reviews (damage control).
What's included
Review Request Automation
Text and email sequences that automatically prompt satisfied customers for reviews — increasing review volume without manual effort.
Google Business Profile Management
Keep your GBP optimized with fresh photos, current hours, and professional responses to all reviews.
Review Platform Coverage
Monitor and respond across Google, Yelp, Facebook, and industry-specific platforms relevant to your business.
Reputation Reporting
Monthly reports showing your review count, average rating, review velocity, and competitor comparison.
Tools & platforms we use
- CasperPortal CRM
- Birdeye
- Podium
- Google Business Profile
- Yelp for Business
- Trustpilot
North Shore businesses
We're based in Georgetown, MA. See everything we do for North Shore and Merrimack Valley businesses.
Common Questions
Reputation Management — Honest Answers
We can't control what customers say.
You can't control what they say, but you can influence when and how they're asked. Happy customers rarely leave reviews unprompted — they need a nudge. Unhappy customers leave reviews spontaneously. A good review system closes that gap by consistently capturing positive experiences.
What about negative reviews — can you remove them?
Fake or guideline-violating reviews can sometimes be flagged for removal. Legitimate negative reviews generally cannot be removed. We help you respond professionally and constructively — which often matters as much as the original review to prospective customers reading your profile.
Our customers aren't tech-savvy enough to leave reviews.
Our review request process sends a text message with a direct link to your Google review page. One tap opens the page, they type a few words and hit submit.
How many reviews do we need?
It varies by industry and market. Generally, 50+ Google reviews with a 4.5+ star average puts you in a strong position. But consistent new reviews matter too — a business that got 50 reviews two years ago looks less active than one getting 3 new reviews per month.
Is it legal to ask for reviews?
Yes, asking for reviews is completely legal and encouraged. However, offering incentives (discounts, gifts) in exchange for reviews violates Google and Yelp terms of service and can get your profile penalized. We focus on ethical, compliant review generation.
What does online reputation management for small business include?
It includes automated review requests by text and email, monitoring of review platforms with alerts, response strategy for positive and negative reviews, and Google Business Profile management.
How should I respond to a negative online review?
Respond quickly, calmly and briefly: thank them, acknowledge the issue, and offer to resolve it offline. A professional reply shows future customers how you handle problems.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
AI automation
AI automation for small business: missed-call text-back, automated lead follow-up, review requests and CRM workflows, set up for you.
Free tool
Free Local Competitor Analysis
Free local competitor analysis: we compare your Google profile, reviews, site speed, mobile and local content with a top competitor and…
Read next
Get more 5-star reviews
How to get more Google reviews: text every customer a one-click link right after the job, automate the ask, and reply to every one.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
