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Reputation Management

Online Reputation Management: Take Control of Your Reviews

CasperB2B helps local businesses build a strong review profile, respond to feedback professionally, and protect their reputation across Google, Yelp, and industry platforms.

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Reviews That Drive Real Business

Most consumers read reviews before choosing a local business. We build systems that generate a consistent stream of positive reviews and protect you from reputation damage.

Automated Review Collection

After every completed job or appointment, the right customers are prompted at the right time to leave a review.

Review Monitoring

Monitor all your review platforms and receive alerts when new reviews are posted — positive or negative.

Response Strategy

Professional response templates and strategy for both positive reviews (building rapport) and negative reviews (damage control).

CasperB2B service results

What's included

Review Request Automation

Text and email sequences that automatically prompt satisfied customers for reviews — increasing review volume without manual effort.

Google Business Profile Management

Keep your GBP optimized with fresh photos, current hours, and professional responses to all reviews.

Review Platform Coverage

Monitor and respond across Google, Yelp, Facebook, and industry-specific platforms relevant to your business.

Reputation Reporting

Monthly reports showing your review count, average rating, review velocity, and competitor comparison.

Tools & platforms we use

  • CasperPortal CRM
  • Birdeye
  • Podium
  • Google Business Profile
  • Yelp for Business
  • Trustpilot

Common Questions

Reputation Management — Honest Answers

We can't control what customers say.

You can't control what they say, but you can influence when and how they're asked. Happy customers rarely leave reviews unprompted — they need a nudge. Unhappy customers leave reviews spontaneously. A good review system closes that gap by consistently capturing positive experiences.

What about negative reviews — can you remove them?

Fake or guideline-violating reviews can sometimes be flagged for removal. Legitimate negative reviews generally cannot be removed. We help you respond professionally and constructively — which often matters as much as the original review to prospective customers reading your profile.

Our customers aren't tech-savvy enough to leave reviews.

Our review request process sends a text message with a direct link to your Google review page. One tap opens the page, they type a few words and hit submit.

How many reviews do we need?

It varies by industry and market. Generally, 50+ Google reviews with a 4.5+ star average puts you in a strong position. But consistent new reviews matter too — a business that got 50 reviews two years ago looks less active than one getting 3 new reviews per month.

Is it legal to ask for reviews?

Yes, asking for reviews is completely legal and encouraged. However, offering incentives (discounts, gifts) in exchange for reviews violates Google and Yelp terms of service and can get your profile penalized. We focus on ethical, compliant review generation.

Your next best step

Jared Casper, Founder of CasperB2B
Talk to the founder.Jared Casper reviews every new request.
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