Paid Advertising
PPC Management: Stop Wasting Ad Budget, Start Generating Leads
PPC (Pay-Per-Click) management is the strategy of running paid ads on Google and social media to capture immediate demand. We build and manage campaigns that target high-intent buyers, eliminate wasted ad spend, and track exactly how many leads your budget generated.
Free 15-minute callNo obligationPersonal reply within 1 business day
PPC That Connects to Your Sales Pipeline
Every lead from your ads flows directly into your CRM. We track calls, forms, and conversions so you know exactly which campaigns are generating revenue.
High-Intent Keyword Targeting
We target the search terms that signal buying intent — not general awareness searches that waste budget.
Landing Page Alignment
We build and optimize landing pages that match your ad messaging, improving conversion rates.
Call & Form Tracking
Every phone call and form submission is tracked and attributed to the exact campaign that generated it.
What's included
Campaign Architecture
Structured ad groups, match types, and negative keywords built to maximize your budget efficiency from day one.
Ad Copywriting
Compelling ad copy that speaks to the exact pain your prospect is experiencing and drives them to click.
Bid Management
Manual and automated bidding strategies adjusted based on performance data to lower your cost per lead over time.
Monthly Reporting
Clear reports showing impressions, clicks, conversions, cost per lead, and campaign performance trends.
Tools & platforms we use
- Google Ads
- Google Tag Manager
- CasperPortal CRM
- Call Tracking Metrics
- Google Analytics 4
- Facebook Ads Manager
Selling to other businesses?
B2B campaigns need different targeting, longer tracking and pipeline reporting. See B2B PPC management.
Google Ads in Massachusetts and New Hampshire
Local campaigns for the North Shore, Merrimack Valley, Portsmouth and southern NH: see PPC management in MA & NH.
Common Questions
PPC Concerns — Answered Honestly
We tried Google Ads and burned through our budget with no results.
Most budget waste comes from poor keyword targeting (too broad), misaligned landing pages, and no conversion tracking. We audit your previous campaigns, identify exactly where the money went, and rebuild from the ground up with a strategy designed for your specific market.
How much should I spend on Google Ads?
It depends on your market, service, and competition. We provide a budget recommendation based on local search volume and competitive cost-per-click data. We never recommend a budget we don't believe will generate a positive return.
How long before I see leads from PPC?
Unlike SEO, Google Ads can drive leads within days of launching. New campaigns typically need 30 days to accumulate enough data for meaningful optimization, and performance generally improves over the first 60–90 days.
Do I need to be involved in managing the campaigns?
No. We handle everything — setup, monitoring, optimization, and reporting. You review monthly performance reports and we flag any strategic decisions that need your input.
What is a good Cost Per Lead (CPL)?
A 'good' CPL depends entirely on your profit margins. If a $50 lead converts into a $5,000 job, that's a great CPL. We focus on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) rather than just getting the cheapest possible clicks.
What does a PPC management service do each month?
A PPC manager builds and refines campaigns, adds negative keywords, tests ad copy, adjusts bids and budgets, and tracks calls and form fills by campaign so spend goes to what actually produces leads.
Is ad spend included in PPC management services?
Usually not; your ad budget is paid to the ad platform separately from the management fee. CasperB2B quotes management on the 15-minute fit call.
Before you book
Common concerns, answered
“How will I know it's working?”
Marketing is quoted as a monthly scope with clear deliverables you can see every month.
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
Lead generation
Lead generation services for small business that combine SEO, ads, landing pages and automated follow-up so leads become booked jobs.
Free tool
Marketing budget calculator
Free marketing budget calculator: enter customer value and conversion rates to find your max CPC, target cost per lead and CPA, and project…
Read next
How to Build a High-Converting Landing Page for Home Services
Build a home service landing page that converts ad traffic: message match, a focused hero, trust signals, one CTA.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
