The Complete Growth Stack
Digital Marketing & IT Services for Small Businesses
CasperB2B provides digital marketing and business technology services for small businesses: websites, SEO, paid ads, email, CRM and automation, AI chatbots, cybersecurity and managed IT, plus dedicated virtual assistants, all from one team.
Free 15-minute callNo obligationPersonal reply within 1 business day
1. The Foundation: Systems That Run Your Business
Marketing only works if you can handle the leads. We build the operational engine that tracks every conversation and automates your follow-ups.
CRM & Lead Management
Centralize all your customer data, conversations, and history in one unified dashboard.
Workflow Automation
Automate follow-ups, appointment reminders, and internal tasks so nothing falls through the cracks.
Sales Pipelines
Track deals from initial inquiry to closed-won with visual drag-and-drop pipelines.
Omnichannel Messaging
Communicate via SMS, email, web chat, and social media from a single inbox.
Done-For-You Execution
2. The Growth: Marketing That Actually Works
We build websites, run targeted ads and handle local SEO to bring you qualified customers.
Web Development
High-converting websites built to instantly feed leads into your sales pipeline.
- Custom Development
- Mobile-First Design
- E-Commerce Setup
SEO Services
Rank in local search and organic results. All new traffic is captured directly by our automated systems.
- Local SEO
- Technical SEO
- Content Strategy
PPC & Google Ads
Targeted ad campaigns that route high-intent leads straight into your automated follow-up sequences.
- Google Ads
- Facebook & Instagram Ads
- Retargeting
Lead Generation
Complete inbound systems that combine traffic, landing pages, and CRM automation.
- Funnel Building
- Conversion Strategy
- B2B Outreach
Cybersecurity
Practical security layers to prevent ransomware, data loss, and costly operational downtime.
- Ransomware Protection
- Compliance
- Backups
Managed IT
Proactive technology management, help desk support, and system monitoring.
- Help Desk
- Network Management
- Cloud Setup
Email Marketing
Automated nurture sequences that turn your email list into repeat business.
- Lifecycle Automation
- List Nurture
- Retention
AI Chatbots
Intelligent bots that answer questions and book appointments 24/7 on your website.
- Lead Capture Bots
- FAQ Automation
- Booking Bots
Graphic Design
Professional visual assets for your ads, social media, and print materials.
- Ad Creative
- Social Graphics
- Print Design
Logo & Branding
Professional brand identities that build trust and differentiate your business.
- Logo Design
- Style Guides
- Visual Identity
Speed Optimization
We make your website faster to improve SEO rankings and conversion rates.
- Core Web Vitals
- Image Compression
- Code Cleanup
Business Listings
Sync your business info across the major directories and maps to strengthen local SEO.
- NAP Consistency
- Citation Building
- GBP Management
Why we do things differently
1. Why not just do it myself?
You can. But building a lead generation system, managing SEO, and configuring a CRM takes hundreds of hours. You should be running your business, not learning marketing software. We build it so you don't have to.
2. Why not a big national agency?
With a national agency, you get a ticket queue and an account manager who keeps changing. With us, you get a named founder in Georgetown, MA who personally reviews every inquiry and knows your business.
Book a call to see exactly what we'd build for you, or start with a free SEO audit, delivered in 24 hours.
Frequently asked questions
What digital marketing services does a small business really need?
Most small businesses need a website that converts, local visibility in Google, and a system to capture and follow up with every lead. Ads, email and automation come next, depending on your goals and budget.
Can one company handle my marketing and IT?
Yes, CasperB2B covers websites, SEO, paid ads, email, CRM and automation, AI chatbots, cybersecurity and managed IT, plus dedicated virtual assistants from one team. That means fewer handoffs between vendors.
Why build a CRM before spending on marketing?
Marketing only pays off if you can handle the leads it brings in. A CRM with automated follow-up makes sure each new inquiry is tracked and answered instead of lost.
Does CasperB2B offer B2B lead generation and appointment setting?
Yes, B2B services include lead generation, appointment setting, demand generation, content syndication, account-based marketing and outbound prospecting.
How much do CasperB2B's services cost?
Pricing depends on what you need and is quoted on a 15-minute fit call. Work begins only after you approve a signed scope.
Do I have to buy every service at once?
No, most businesses start with the one or two services that fix their biggest gap, then add more as they grow. The fit call helps decide what to tackle first.
Can you provide a dedicated remote team member for my business?
Yes, CasperB2B offers dedicated remote team members through Casper VA, along with staffing support. They can handle tasks like lead follow-up, inbox management and CRM updates.
How do I get started with CasperB2B?
Book a 15-minute fit call at /contact. Every request gets a personal reply within 1 business day.
Every CasperB2B service
Get more customers
Conversion Rate Optimization: Make Every Visitor Count
Conversion rate optimization services that find where visitors drop off and fix forms, copy and mobile UX so traffic becomes leads.
Lead generation
Lead generation services for small business that combine SEO, ads, landing pages and automated follow-up so leads become booked jobs.
Reputation management
Online reputation management for small business: automated review requests, review monitoring and response plans for Google and Yelp.
B2B lead generation
B2B lead generation services: researched decision-makers, multichannel outreach and qualified leads sent to your CRM.
Appointment setting
B2B appointment setting services: our SDRs book qualified meetings with decision-makers onto your calendar.
Demand generation
B2B demand generation services that create, capture and convert demand, with reporting tied to pipeline.
B2B Content Syndication Services
B2B content syndication services: we promote your guides and webinars to a targeted audience and deliver verified opt-in leads.
Account-based marketing
Account based marketing services: target accounts, buying-committee mapping, personalized plays and account-level reporting.
Outbound Sales Prospecting Services
Outbound sales prospecting services: cold email, LinkedIn and calling sequences with reply handling and sound deliverability.
B2B pipeline generation
B2B pipeline generation services: lead gen, appointment setting, demand gen, syndication, ABM, outbound.
Marketing & SEO
SEO audit
What does an SEO audit cost? Typical market ranges, what a professional SEO audit includes, and how to get a free manual audit of your…
Brand Style Guide Services: The Instruction Manual for Your Brand
Brand style guide services that set your colors, fonts, logo rules and voice so every ad, page and print piece looks consistent.
Business Listings Management: Control Your Data Across the Web
Business listings management that keeps your name, address and phone consistent on Google, Apple Maps, Bing, Yelp and more.
Content marketing
Content marketing services that plan, write and publish blog posts and service pages built to rank on Google and win leads.
Email marketing
Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring customers back.
Graphic design
Graphic design services for small business: ad creatives, social graphics, brochures and print pieces that match your brand.
Local SEO
Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.
Logo design
Professional logo design for small business, with a brand identity system: colors, fonts, usage rules and every file format.
PPC management
PPC management services for Google Ads and paid social: tight targeting, landing pages and call and form tracking for every lead.
SEO services
SEO services for small business: technical fixes, on-page SEO, service pages and content that rank on Google and turn searches into leads.
Social media ads
Social media advertising services for Facebook, Instagram and LinkedIn: audience targeting, ad creative, lead forms and retargeting.
Social media growth
Social media management services: content calendars, custom graphics and video, posting and replies on Facebook, Instagram and LinkedIn.
Website Speed Optimization: Don't Let a Slow Site Kill Sales
Website speed optimization service that fixes Core Web Vitals, compresses images, cleans up code and adds caching and a CDN.
Website development
Small business website development: fast, mobile-first sites with SEO structure, lead capture and tracking built in to convert.
What we do for you
Done for you marketing services: CRM setup, websites, local SEO, automation, AI chatbots and security, built and managed for you.
Analytics & data
Marketing analytics services: GA4 setup, server-side tracking, CRM-linked dashboards and ROI attribution that show where revenue comes from.
Website care (CasperCare)
CasperCare website maintenance services: plugin updates, backups, uptime and SEO monitoring, malware scans and patching.
Bundled SEO
Bundled SEO services: on-page, technical, listings, content, reviews and reporting from one team.
Online advertising
Online advertising services: Google Search, local, display, retargeting, social and YouTube ads with tracking and landing pages.
Design services
Design services for small business: logos, brand identity, style guides, graphics, website and landing page design.
AI, apps & automation
AI, apps & automation
Generative engine optimization services plus AI chatbots and automation, so ChatGPT and Google AI can find and cite your business.
AI automation
AI automation for small business: missed-call text-back, automated lead follow-up, review requests and CRM workflows, set up for you.
AI chatbots
AI chatbot services: custom chatbots trained on your business that answer questions, qualify leads and book appointments.
Custom apps
Custom business app development: internal dashboards, client portals and workflow tools built around how your team works, plus support.
Mobile app development
Mobile app development services for iOS and Android: discovery, UX, build, testing, store launch and support.
App maintenance & support
Application maintenance and support services: bug fixes, security patches, upgrades and small enhancements for your existing apps.
Software testing & QA
Software testing and QA services: manual and automated tests, regression, mobile and cross-browser checks, test plans and bug reports.
Cybersecurity & IT
Cloud computing
Cloud migration services for small business: secure remote access, Microsoft 365 or Google Workspace setup, and tested cloud backups.
Cybersecurity services
Small business cybersecurity services: a risk review of access, email, devices and backups, then MFA, EDR and tested backups. Request a…
Managed IT
Managed IT services for small business: proactive monitoring, patching, help desk and Microsoft 365 or Google Workspace management.
IT infrastructure
IT infrastructure services: server and cloud setup, network design, storage, identity and access, migrations and documentation.
Performance monitoring
IT performance monitoring services: uptime, server, app and network monitoring with alerts, dashboards and root-cause follow-up.
Backup & recovery
Business data backup and recovery services: 3-2-1 backups, Microsoft 365 and Google Workspace backup, restore tests and a ransomware plan.
Hosting & support
Website hosting and support: setup or migration, SSL, DNS and email records, backups, updates, monitoring and fixes.
Staffing & VAs
IT staffing
IT staffing services for developers, infrastructure, security, data and support roles, with technical assessments before you interview.
Contingent staffing
Contingent staffing services: flexible contract workers for busy seasons, backlogs and leave coverage, scaled up or down.
Project staffing
Project staffing services: we assemble the roles your defined project needs, set the timeline, and plan the handoff at the end.
Direct hire
Direct hire recruiting services: intake, search, screening, interview coordination and offer support for permanent roles.
MSP Staffing Partner for Requisitions and Vendor Programs
MSP staffing partner for managed service providers and vendor-management programs: requisition fulfillment, quality screening, clear updates.
Hire Train Deploy Staffing: Talent Trained on Your Stack
Hire train deploy staffing: we recruit people, train them on your tools and stack, then deploy them as productive team members.
AI, ML & data staffing
AI and data science staffing: data engineers, data scientists, ML engineers and analysts, screened on real work before you interview.
Cloud staffing
Cloud engineer staffing for AWS, Azure and GCP: cloud engineers, DevOps, cloud security and architects, technically screened.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
Lead generation
Lead generation services for small business that combine SEO, ads, landing pages and automated follow-up so leads become booked jobs.
Free tool
Find Your Perfect Service Bundle
Tell us your biggest bottlenecks and business stage to see which mix of marketing, automation and security services fits.
Read next
Get more customers
How to get more customers for a small business: show up in search, win the Google map, and get called back. A plain-English plan.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
