Paid advertising
Online Advertising Services for Small Businesses
CasperB2B's online advertising services plan, build and manage paid ads on Google Search, Google Maps and local placements, display and retargeting, social media and YouTube, for small businesses that want more calls and leads and need to know which ads produce them.
Ads only work when budget, tracking and the landing page are set up together. We handle all three, so every dollar of spend can be traced to a call, form or booking.
The ad channels we manage
Google Search ads
Text ads that show when people search for your service. Best for capturing demand that already exists. Managed under ppc management services.
Google Maps and local ads
Ads that place your business at the top of map results or local service listings, often billed per lead or per call. Good for home services and appointment-based businesses.
Display and retargeting
Image ads across websites and apps, and follow-up ads shown to people who already visited your site but did not call.
Social media ads
Facebook, Instagram and similar platforms, targeted by location and interests. Covered in detail under social media ads.
YouTube ads
Short video ads shown before or beside videos, useful for building awareness in a set area before people search.
Tracking and landing pages
Call tracking, form tracking and focused landing pages so you can see cost per lead, not just clicks.
Which channel to start with
| Channel | Best for | Start here if |
|---|---|---|
| Google Search | People ready to buy now | Customers search for your service by name |
| Maps and local ads | Nearby, urgent needs | You serve a set area and live on phone calls |
| Retargeting | Visitors who did not convert | Your site already gets steady traffic |
| Social ads | Offers, events, visual services | Your service is not searched often, or sells on looks |
| YouTube | Awareness in a market | Search ads are working and you want more demand |
Most small businesses start with one or two channels, prove the cost per lead, then add more. Use the marketing budget calculator to size a starting budget.
How it works
- Goals and budget. We agree on what counts as a lead, your service area and a monthly spend you are comfortable testing.
- Tracking first. We set up conversion tracking for calls, forms and bookings before any ad runs, using analytics and data work where needed.
- Landing pages. Each campaign gets a page that matches the ad. We improve them over time with conversion optimization.
- Launch and tune. Campaigns go live, then we cut wasted searches, placements and audiences and move spend to what produces leads.
- Monthly report. You see spend, leads, cost per lead and what changes come next.
From you, we need ad account access (or permission to create accounts in your name), your best offers, and quick feedback on lead quality.
Who it fits, and who it does not
Good fit: businesses with a clear service, a set area and the ability to answer calls and follow up on leads quickly.
Wrong fit: a business that cannot handle more inquiries right now, or one that wants results without any testing budget. In those cases fixing follow-up or SEO first is usually a better use of money.
FAQ
What do online advertising services include?
Planning, building and managing paid campaigns across search, local, display, social and video, plus tracking, landing pages and monthly reporting.
Do I own my ad accounts?
Yes. Accounts are set up in your business name, and you keep access and history if we stop working together.
How much should I spend on ads?
It depends on your area, competition and what a customer is worth to you. We work through it on the fit call, and the budget calculator gives you a starting point.
Which is better, Google or social ads?
Google Search is usually better when people already search for your service. Social ads are usually better for offers, events and services people do not search for often.
How fast do ads produce leads?
Ads can bring traffic as soon as they launch. The first weeks are for learning which keywords and audiences turn into real leads.
Not sure which channel to test first? Book a 15-minute fit call and we will map it out.
Your next best step
Service
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Free tool
Marketing budget calculator
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
