Paid advertising · MA & NH
PPC & Google Ads Management in Massachusetts & New Hampshire
CasperB2B manages Google Ads and paid social for businesses across Massachusetts' North Shore and Merrimack Valley and southern New Hampshire, from Portsmouth and the Seacoast to Nashua and Manchester. We target the searches people make when they're ready to buy in your towns, track every call and form, and report cost per lead every month.
Local Google Ads work when they show up for the right searches in the right towns and every lead is tracked. They fail when the targeting is too broad, the landing page doesn't match the ad and nobody can tell which campaign produced a call. We fix all three.
Book My 15-Minute Fit Call See PPC management
Free 15-minute callNo obligationPersonal reply within 1 business day
What local PPC management includes
- Location targeting set to the towns and service areas you actually work in, not the whole state.
- High-intent keywords such as "[your service] near me" or "[your service] [town]", with negative keywords to cut wasted clicks.
- Ad copy and landing pages that match each search, so the click turns into a call or form.
- Call and form tracking, so every lead is attributed to the campaign that produced it and lands in your CRM.
- Bid management adjusted on performance data to lower cost per lead over time.
- Monthly reporting on impressions, clicks, conversions and cost per lead.
Where we run campaigns
Massachusetts: the North Shore and Merrimack Valley, including Georgetown, Haverhill, Newburyport, Newbury, Amesbury, Salisbury, Rowley, Ipswich, Boxford, Groveland, Topsfield, North Andover and more (all North Shore towns).
New Hampshire: Portsmouth and the Seacoast, Salem, Nashua, Manchester, Bedford and the rest of southern New Hampshire.
We also run campaigns remotely for businesses anywhere in the U.S.
How fast PPC works and what it costs
Unlike SEO, Google Ads can drive leads within days of launch. New campaigns typically need about 30 days of data for meaningful optimization, and performance generally improves over the first 60–90 days. Your ad budget is paid to Google separately from the management fee; we recommend a budget based on local search volume and competitive cost-per-click data, and quote management on a 15-minute fit call. Get a starting point with our marketing budget calculator.
PPC plus SEO
Ads buy you visibility now; local SEO builds visibility you don't pay for per click. Most local businesses do best running ads for their highest-value services while SEO grows. Selling to other businesses? See B2B PPC management.
Local PPC questions
Do you manage Google Ads for businesses on the North Shore?
Yes. We manage Google Ads for businesses across the North Shore and Merrimack Valley, remotely from our base in Georgetown, MA.
Do you run PPC for Portsmouth and Seacoast NH businesses?
Yes. We run campaigns for businesses in Portsmouth, the Seacoast and across southern New Hampshire.
How much should I spend on Google Ads?
It depends on your market, service and competition. We recommend a budget based on local search volume and cost-per-click data, and never one we don't believe can produce a positive return.
Is ad spend included in PPC management?
Usually not. Your ad budget goes directly to Google; the management fee is separate and quoted on a 15-minute fit call.
What is a good cost per lead?
It depends on your margins. If a $50 lead turns into a $5,000 job, that's a great cost per lead. We focus on cost per acquisition and return on ad spend, not the cheapest clicks.
Before you book
Common concerns, answered
“How will I know it's working?”
Marketing is quoted as a monthly scope with clear deliverables you can see every month.
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
PPC management
PPC management services for Google Ads and paid social: tight targeting, landing pages and call and form tracking for every lead.
Free tool
Marketing budget calculator
Free marketing budget calculator: enter customer value and conversion rates to find your max CPC, target cost per lead and CPA, and project…
Read next
How much does SEO cost for a small business?
How much does SEO cost for a small business? Typical local SEO market ranges, what the monthly fee pays for, and how to spot scams.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
