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Official Press Kit
CasperB2B Press Kit
Brand assets, logo files, founder biography, company boilerplate, and key facts for journalists, media partners, and content creators. All assets are free to use with proper attribution.
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Logo & Visual Assets
Do not alter, distort, recolor, or reframe logo files. Use the version that contrasts cleanly with the background color of your publication.
Favicon / Icon
SVG
App icon, browser tab, small sizes
Download SVG
Logo Usage Rules
- Always maintain clear space equal to the height of the 'C' around the logo.
- Do not place the logo on backgrounds that reduce contrast.
- Do not stretch, rotate, add effects, or modify the logo in any way.
- Do not use the logo to imply endorsement without written permission.
- Use the dark-background version on navy, black, or dark-colored surfaces.
- When in doubt, contact contact@casperb2b.com for approval.
Brand Colors
Brand Orange
Primary CTA, headlines, icons
Brand Navy
Backgrounds, footers, dark sections
Neon Green
Accents, highlights, success states
White
Text on dark, cards, surfaces
Muted Gray
Body copy, secondary text
Typography
Primary / UI
All body copy, navigation, buttons, forms
Editorial / Accent
Pull quotes, drop caps, editorial callouts
Founder Biography
Jared Casper
Founder — CasperB2B & CasperPortal
Georgetown, MA · North Shore, Massachusetts
Short Bio (for use in articles)
Jared Casper is the founder of CasperB2B, a business services company helping local businesses across the North Shore of Massachusetts and New Hampshire improve their online presence, automate their operations, and grow through website design, SEO, CRM setup, automation, and cybersecurity services.
Full Bio (for media features)
Jared Casper is the founder of CasperB2B and CasperPortal. His work focuses on helping local businesses — from independent contractors and service providers to dealerships and professional firms — improve how they are positioned, found, trusted, and converted online.
Jared's approach is strategy-first: identify what the business is trying to accomplish, find where the customer journey is breaking down, then build the systems — websites, CRMs, automations, reputation strategies, and local SEO structures — that close the gap.
Through CasperB2B, Jared helps businesses across the North Shore of Massachusetts and New Hampshire improve their websites, local search visibility, review systems, and marketing automation. Through CasperPortal, he provides a software platform for local business operations. Jared is based in Georgetown, Massachusetts.
Company Boilerplate
Use one of the approved boilerplates when describing CasperB2B in press releases, articles, or partner content. Do not modify the core positioning language.
Short (1 sentence)
CasperB2B is a business services company that helps local businesses across the North Shore of Massachusetts and New Hampshire get found online, convert more leads, and run smarter operations through website design, SEO, CRM setup, automation, and cybersecurity.
Medium (2–3 sentences)
CasperB2B is a North Shore–based business services company founded by Jared Casper. CasperB2B helps local businesses improve their online presence, automate their workflows, manage their reputation, and implement the technology systems needed to grow. Services include website design and development, local SEO, CRM setup, marketing automation, AI-assisted workflows, cybersecurity, and done-for-you implementation.
Long (paragraph)
CasperB2B is a business services company based in the North Shore region of Massachusetts, founded by Jared Casper. The company provides done-for-you website design and development, local SEO strategy, CRM setup and configuration, marketing automation, reputation management, AI-assisted business workflow support, cybersecurity, and strategic implementation services for local businesses, service providers, contractors, dealerships, and professional firms. CasperB2B also provides setup and implementation services for CasperPortal, a separate software platform for local business operations. CasperB2B serves businesses across Georgetown, Newburyport, Haverhill, Andover, Beverly, Salem, Nashua, Portsmouth, and surrounding North Shore communities. The company's mission is to help serious local business owners compete more effectively online by building stronger websites, smarter systems, and cleaner customer journeys.
Key Facts
Founded
Georgetown, MA
Founder
Jared Casper
Legal Address
252 Daniel Webster Hwy #1093, Nashua, NH 03060
Service Region
North Shore MA & Southern NH
Primary Services
Website Design, SEO, CRM Setup, Automation, Cybersecurity, Reputation Management
Software Platform
CasperPortal.com (separate entity)
Contact Email
contact@casperb2b.com
Phone
1-207-222-7737
Website
casperb2b.com
Brand Separation Note
CasperB2B.com is the services company (website design, SEO, CRM setup, automation, consulting, implementation). CasperPortal.com is a separate software platform. Please maintain this distinction in all editorial references. Purchasing services from CasperB2B does not automatically grant access to or ownership of CasperPortal software.
Recent Articles & Announcements
Media & Press Inquiries
For interviews, feature articles, speaking requests, partnership announcements, or asset approval questions, contact CasperB2B directly. Response time is typically within one business day.
contact@casperb2b.com 1-207-222-7737
CasperB2B · 252 Daniel Webster Hwy #1093, Nashua, NH 03060 · Mon–Fri 9 AM–5 PM ET
Frequently asked questions
Where can I download the CasperB2B press kit logos?
Logo files are on the CasperB2B press kit page, with PNG versions for light and dark backgrounds, an SVG icon and a social preview image.
Who is the founder of CasperB2B?
Jared Casper founded CasperB2B and is based in Georgetown, Massachusetts. His bio for articles and media features is on the press kit page.
How should journalists describe CasperB2B in an article?
Use one of the approved short, medium or long boilerplates on the press kit page without changing the core positioning language.
Is CasperB2B the same company as CasperPortal?
No. CasperB2B is the services company, and CasperPortal is a separate software platform. Please keep that distinction in editorial references.
How do I contact CasperB2B for a media or interview request?
Email contact@casperb2b.com or call 1-207-222-7737. Requests typically get a reply within one business day.
What areas does CasperB2B serve?
CasperB2B focuses on the North Shore of Massachusetts and southern New Hampshire, including Georgetown, Newburyport, Haverhill, Andover, Beverly, Salem, Nashua and Portsmouth.
Can I change the colors of the CasperB2B logo?
No. Do not alter, recolor, stretch or add effects to the logo; use the version that contrasts with your background, and ask contact@casperb2b.com if unsure.
What fonts does the CasperB2B brand use?
Inter is the primary font for body copy, navigation and buttons, and Playfair Display is used for pull quotes and editorial accents.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
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CasperB2B News & Press
CasperB2B news: company announcements, new services, free tools and founder articles from Jared Casper. Read the latest or contact us for press.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
