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Official Press Kit

CasperB2B Press Kit

Brand assets, logo files, founder biography, company boilerplate, and key facts for journalists, media partners, and content creators. All assets are free to use with proper attribution.

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Logo & Visual Assets

Do not alter, distort, recolor, or reframe logo files. Use the version that contrasts cleanly with the background color of your publication.

• Primary Logo (PNG)
• PNG
• Use on white/light backgrounds

Download PNG

• Primary Logo (PNG)
• PNG
• Use on dark/navy backgrounds

Download PNG

Favicon / Icon

SVG

App icon, browser tab, small sizes

Download SVG

OG / Social Preview

PNG

Social shares, link previews (1200×630)

Download PNG

Logo Usage Rules

• Always maintain clear space equal to the height of the 'C' around the logo.
• Do not place the logo on backgrounds that reduce contrast.
• Do not stretch, rotate, add effects, or modify the logo in any way.
• Do not use the logo to imply endorsement without written permission.
• Use the dark-background version on navy, black, or dark-colored surfaces.
• When in doubt, contact contact@casperb2b.com for approval.

Brand Colors

Typography

Founder Biography

Company Boilerplate

Use one of the approved boilerplates when describing CasperB2B in press releases, articles, or partner content. Do not modify the core positioning language.

Short (1 sentence)

CasperB2B is a business services company that helps local businesses across the North Shore of Massachusetts and New Hampshire get found online, convert more leads, and run smarter operations through website design, SEO, CRM setup, automation, and cybersecurity.

Medium (2–3 sentences)

CasperB2B is a North Shore–based business services company founded by Jared Casper. CasperB2B helps local businesses improve their online presence, automate their workflows, manage their reputation, and implement the technology systems needed to grow. Services include website design and development, local SEO, CRM setup, marketing automation, AI-assisted workflows, cybersecurity, and done-for-you implementation.

Long (paragraph)

CasperB2B is a business services company based in the North Shore region of Massachusetts, founded by Jared Casper. The company provides done-for-you website design and development, local SEO strategy, CRM setup and configuration, marketing automation, reputation management, AI-assisted business workflow support, cybersecurity, and strategic implementation services for local businesses, service providers, contractors, dealerships, and professional firms. CasperB2B also provides setup and implementation services for CasperPortal, a separate software platform for local business operations. CasperB2B serves businesses across Georgetown, Newburyport, Haverhill, Andover, Beverly, Salem, Nashua, Portsmouth, and surrounding North Shore communities. The company's mission is to help serious local business owners compete more effectively online by building stronger websites, smarter systems, and cleaner customer journeys.

Key Facts

Brand Separation Note

CasperB2B.com is the services company (website design, SEO, CRM setup, automation, consulting, implementation). CasperPortal.com is a separate software platform. Please maintain this distinction in all editorial references. Purchasing services from CasperB2B does not automatically grant access to or ownership of CasperPortal software.

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