SEO Strategy & Analysis
What Does a Professional SEO Audit Cost in 2026?
A professional SEO audit costs between $500 and $5,000, depending on the size of your website and the depth of the analysis. Small business audits usually range from $500 to $1,500, while enterprise audits can exceed $5,000. We offer a free initial audit to identify your exact technical errors and content gaps.
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What is included in a professional SEO audit?
A professional SEO audit includes a technical health review, a competitor gap analysis, a local visibility check, and a prioritized roadmap for fixes.
Technical Foundation
We check your site speed, mobile responsiveness, and crawlability. If Google can't read your site, you can't rank.
Competitor Intelligence
We look at who is outranking you and exactly why. We identify the keywords they're winning that you're missing.
Conversion Review
Ranking is useless if visitors don't call. We audit your messaging and CTAs to ensure your traffic turns into revenue.
SEO audit cost by type
What you pay depends mostly on how big your site is and how deep the review goes. These are typical market ranges, not a CasperB2B price list:
| Type of audit | Typical cost | Best for |
|---|---|---|
| Automated tool scan | Free | A quick list of technical warnings, with no context or priorities |
| Small business SEO audit | $500–$1,500 | Local businesses with a standard website that want a clear fix list |
| In-depth technical and competitor audit | $1,500–$5,000 | Larger sites, several locations or a crowded market |
| Enterprise website audit | $5,000+ | Very large or complex sites with many templates and teams |
What affects the price of an SEO audit
- Website size: a 15-page local site takes far less work than a store or a site with thousands of pages.
- Depth: a manual review of rankings, competitors and conversions costs more than running a tool.
- Local vs national: a local audit adds your Google Business Profile, listings and reviews; a national one adds a wider competitor set.
- Competitor analysis: working out who outranks you and why is the most valuable part, and the most time-consuming.
- Fixes: an audit is a diagnosis. Implementing the fixes is usually priced separately.
What a good SEO audit should give you
- A technical health review: speed, mobile usability, crawl errors and indexing.
- An on-page review: titles, headings, meta descriptions, schema and internal links.
- A local visibility check: Google Business Profile, listings consistency and reviews.
- A competitor gap analysis: the searches they win that you're missing.
- A prioritized roadmap, so you know what to fix first and what can wait.
Free vs paid SEO audit
A free audit is worth it when a person actually reviews your site. An automated report is fast, but it lists everything with no priorities. Our free initial audit is a manual review of your site and your local competitors, delivered in about 24 hours, and you don't have to buy anything afterward. A paid audit makes sense when your site is large or you need a full technical deep-dive.
Red flags when buying an SEO audit
- A guarantee of "#1 on Google in 30 days". Nobody can guarantee rankings.
- A "secret proprietary algorithm" instead of a clear list of issues.
- A report that's just a tool export, with no prioritized plan.
- Pressure to sign a long contract before you've seen the findings.
See how much SEO costs per month once the audit is done.
Frequently Asked Questions
How much does a professional SEO audit cost?
A professional SEO audit costs between $500 and $5,000. Small business audits usually range from $500 to $1,500. Enterprise website audits can exceed $5,000 depending on the complexity.
Why is your initial audit free?
We use the free audit to prove our value. By showing you the exact technical errors and opportunities on your site up front, we build the trust necessary for a long-term partnership.
How long does an SEO audit take?
Our manual review process takes approximately 24 hours. Automated tools take seconds but are often inaccurate. We manually review your competitors and local market context to give you actionable advice.
Do I have to buy anything after the audit?
No, you do not have to buy anything. The audit is yours to keep. You can fix the issues yourself, hand them to your IT person, or hire us to execute the plan.
What do you need from me to start an SEO audit?
We only need your website URL and a way to contact you. We do not need access to your Google Analytics or Search Console for the initial review.
Is a free SEO audit worth it?
Yes, if a person reviews your site. Automated reports list every warning with no priorities. Our free initial audit is a manual review of your site and local competitors, delivered in about 24 hours.
How much should a small business pay for an SEO audit?
Small business SEO audits typically cost $500 to $1,500. You can start with our free manual audit and only pay if you want us to implement the fixes.
Does an SEO audit include fixing the problems?
Usually not. An audit diagnoses the issues and prioritizes them. Fixes are done by you, your web person or an agency, and are priced separately.
What is the difference between a free SEO audit and a paid one?
A free audit usually highlights your biggest technical errors and content gaps, while a paid audit goes deeper with a full analysis and detailed roadmap. Paid audit depth and cost depend mostly on how large your website is.
How often should a small business get an SEO audit?
Most small businesses benefit from an SEO audit about once a year, and again after a redesign, a site move or a sudden drop in traffic. Regular checks catch technical problems before they cost rankings.
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Before you book
Common concerns, answered
“How will I know it's working?”
Marketing is quoted as a monthly scope with clear deliverables you can see every month.
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
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