The Growth Newsletter
Small Business Marketing Newsletter for Serious Owners
The CasperB2B Growth Newsletter is a free email for small business owners with practical advice on local SEO, website conversion, follow-up automation and protecting the business.
Free 15-minute callNo obligationPersonal reply within 1 business day
Past Issues
May 5, 2026
Why Your 'Contact Us' Page is Leaking Leads
Most local business websites make it too hard for customers to buy. Here is a simple 3-step form strategy to convert more of the traffic you already have.
Read Issue
April 28, 2026
Local SEO: The 3 Things Google Actually Cares About
Forget keyword stuffing. If you want to rank in the Google Map Pack this year, you only need to focus on these three local authority signals.
Read Issue
April 21, 2026
Stop Paying for Tools You Don't Use (The Agency Tech Stack)
Many local businesses pay for disconnected tools that overlap. Here is how to consolidate your stack.
Read Issue
April 14, 2026
How to Automate Your Follow-Up Without Sounding Like a Robot
Speed to lead is critical, but automated texts often sound fake. Use these 3 templates to follow up instantly while keeping a human tone.
Read Issue
April 7, 2026
The Cost of Cybersecurity Downtime for Local Businesses
A data breach isn't just an IT problem—it's a business continuity crisis. Here's exactly how much 4 hours of downtime costs a 10-person office.
Read Issue
March 31, 2026
Why You Need a 'Serious Business Owners Only' Policy
Not all revenue is good revenue. How to position your business to attract high-value clients and repel the ones who drain your time.
Read Issue
Frequently asked questions
What is the best small business marketing newsletter for local owners?
The CasperB2B Growth Newsletter is a free email built for serious local business owners, with practical advice on local SEO, website conversion, follow-up automation and protecting the business.
Is the CasperB2B Growth Newsletter free?
Yes. The Growth Newsletter is a free email for small business owners.
What topics does the Growth Newsletter cover?
Local SEO and the Google Map Pack, contact pages that leak leads, consolidating your tech stack, automated follow-up that still sounds human, cybersecurity downtime and attracting better-fit clients.
How often does the newsletter come out?
Past issues have gone out about once a week. You can browse the archive on this page to see the cadence and topics before subscribing.
Can I read past issues of the newsletter?
Yes. Recent issues are listed on this page with a short summary and a link to read each one in full.
Is this newsletter for agencies or for business owners?
It is written for small business owners who run the business, not marketers. Each issue focuses on practical fixes you can apply, like simpler forms or follow-up templates.
Will the newsletter help me rank in the Google Map Pack?
It covers what matters for local rankings, including an issue on the three local authority signals Google weighs. Ranking still takes consistent work over months, not a single tweak.
Can I talk to someone about the ideas in the newsletter?
Yes. Book a 15-minute fit call at /contact and Jared's team will look at how the ideas apply to your business. Every request gets a personal reply within 1 business day.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
