The Growth Newsletter
Small Business Marketing Newsletter for Serious Owners
The CasperB2B Growth Newsletter is a free email for small business owners with practical advice on local SEO, website conversion, follow-up automation and protecting the business.
Past Issues
May 5, 2026
Why Your 'Contact Us' Page is Leaking Leads
Most local business websites make it too hard for customers to buy. Here is a simple 3-step form strategy to convert more of the traffic you already have.
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April 28, 2026
Local SEO: The 3 Things Google Actually Cares About
Forget keyword stuffing. If you want to rank in the Google Map Pack this year, you only need to focus on these three local authority signals.
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April 21, 2026
Stop Paying for Tools You Don't Use (The Agency Tech Stack)
Many local businesses pay for disconnected tools that overlap. Here is how to consolidate your stack.
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April 14, 2026
How to Automate Your Follow-Up Without Sounding Like a Robot
Speed to lead is critical, but automated texts often sound fake. Use these 3 templates to follow up instantly while keeping a human tone.
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April 7, 2026
The Cost of Cybersecurity Downtime for Local Businesses
A data breach isn't just an IT problem—it's a business continuity crisis. Here's exactly how much 4 hours of downtime costs a 10-person office.
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March 31, 2026
Why You Need a 'Serious Business Owners Only' Policy
Not all revenue is good revenue. How to position your business to attract high-value clients and repel the ones who drain your time.
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Email marketing
Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring…
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SEO checklist
Free local SEO checklist for small businesses: Google Business Profile, on-page SEO and review steps ranked by priority. Get the…
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Blog
Small business marketing blog with plain-English guides on local SEO, websites, automation, AI and cybersecurity. Book a free…
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