Analytics & Data

Marketing Analytics Services: Stop Guessing, Start Growing

Marketing analytics services set up the tracking and dashboards that connect your ad spend, website and CRM, so you can see which campaigns, keywords and channels produce leads and revenue. CasperB2B handles GA4, tracking and reporting setup.

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By Jared Casper · Last updated: October 2026

What's included

Questions your dashboard should answer

A useful marketing dashboard answers a short list of business questions: Where did this month's leads come from? Which leads became customers? What did each channel cost per customer? Which pages bring in calls? We build reports around those questions first, then add detail only where it helps a decision. If a number doesn't change what you do, it stays off the main view; we explain why in what are vanity metrics.

How marketing analytics setup works

1. Audit. We review your current GA4 property, Google Tag Manager, ad platform tracking and CRM fields to see what is missing, broken or counted twice.
2. Tracking plan. A written list of every event and conversion to track, such as calls, form fills, bookings and purchases, and where each is captured.
3. Implementation. We set up GA4 events, Tag Manager tags, call tracking, UTM rules for your campaigns and consent settings where required.
4. CRM connection. Lead source data is passed into your CRM so closed deals can be traced back to the campaign that started them.
5. Dashboard build. A Looker Studio or similar dashboard with the views you agreed on, shared with your team.
6. Walkthrough. We show you how to read it and set a regular review rhythm.

What we need from you

Admin access to your website, GA4, Google Tag Manager, ad accounts and CRM, a list of what counts as a lead and as a sale in your business, and the questions you most want answered. If your CRM doesn't record where leads came from, we will help you add that field and the habit of filling it in.

Who it fits, and when it doesn't

Analytics work fits businesses spending on ads or SEO that can't say which channel brings in customers, or that have tracking set up by several past vendors. It is the wrong first step if you have almost no traffic or leads yet; get lead flow going first with SEO or PPC. Clean data then feeds conversion optimization and pipeline reporting covered in sales pipeline tracking. To check whether your channels pay off, try the LTV to CAC calculator.

Frequently asked questions