B2B pipeline
Account Based Marketing Services
CasperB2B's account based marketing services focus your sales and marketing on a defined list of high-value companies, reach the people in each buying committee with personalized plays, and report progress account by account. It is for B2B companies with larger deals, where winning a few of the right accounts matters more than generating many leads.
What you get
Target-account list
A tiered list of companies chosen with your sales team, based on fit, deal size and signs of need.
Buying-committee maps
For each priority account: the decision-maker, the champion, the technical evaluator, finance and any likely blockers.
Personalized plays
Coordinated outreach, ads and content built around each account's situation, by role.
Sales-marketing alignment
Shared account lists, agreed handoff rules and a regular meeting so both teams work the same accounts.
Account-level reporting
Engagement, meetings and pipeline per account, instead of totals that hide what is happening.
Account research
Briefs on each top account's priorities, recent changes and likely pain points, for your reps to use.
How it works
- Choose the accounts. We work with sales to select and tier accounts. Top tier gets one-to-one plays; lower tiers get plays shared across similar accounts. Our LTV to CAC ratio calculator helps check which tiers are worth the effort.
- Map the committee. We identify the roles involved in a purchase at each account and find the people in them.
- Write the plays. Each play sets the message by role, the channels, the sequence and who on your team owns each step.
- Run it. We deliver targeted LinkedIn and display ads through our social media advertising team, outbound outreach, content and, where it fits, direct invitations to meetings or events.
- Hand off. When an account shows enough engagement, the owning rep gets a summary and next step.
- Review. We meet with sales on a set schedule to move accounts between tiers and adjust plays.
What we need from you
- Sales leadership involved from the start. ABM fails without it.
- Your CRM data on current customers, open deals and lost deals.
- Reps who will act on account signals and log what happens.
- Input on what makes your best customers different.
For how ABM fits a wider sales plan, read our B2B sales pipeline strategy guide.
When it's the wrong fit
ABM is a poor match for low-priced products, very short sales cycles, or markets with thousands of similar small buyers. In those cases, demand generation or B2B lead generation will reach more buyers for the money. If you can't yet see where deals stand, start with sales pipeline tracking.
FAQ
What is account based marketing?
It is a B2B approach that targets a chosen list of companies and treats each one as a market of its own. Sales and marketing coordinate to reach every person involved in the buying decision.
How many accounts should we target?
Only as many as your team can give real attention. We size the list to your sales capacity, with fewer accounts in the top tier.
Is ABM just personalized email?
No. Email is one channel. ABM combines research, ads, outreach, content and sales follow-up aimed at the same accounts at the same time.
How do you report results?
By account: who engaged, which roles are involved, meetings held and pipeline created. We tie it to your CRM with our marketing analytics setup so sales sees the same numbers.
If a short list of accounts would change your year, book a 15-minute fit call and bring that list.
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
