How do I make my phone ring more?
Phones ring for one of four reasons: people find you when they search, they see your ads, they get referred to you, or they read your reviews and trust you more than the other guy.
If your phone isn't ringing, you are missing from the places your customers look when they have a problem. When someone in your town needs what you sell, your phone number should be the easiest one to find.
The four fixes
1. Be the first answer on Google (Local SEO)
The Problem: When someone's roof is leaking, they don't ask a neighbor. They search "roof repair near me." If you aren't at the top of that list, your phone stays silent.
What to do: You need to optimize your Google Business Profile and get your website ranking for the exact services you offer in the towns you want to work in.
2. Have the most 5-star reviews (Reputation)
The Problem: Even if people find you, they will look at your reviews before they call. If you have 4 reviews and your competitor has 140, they are calling the competitor.
What to do: Set up an automated system that texts every single customer after a job is done and asks them to leave a review. Make it easy for them.
3. Make the phone number huge (Website Fixes)
The Problem: People click on your website, but they can't figure out how to contact you. They have to hunt for a "Contact" page or fill out a long form.
What to do: Put a massive, clickable phone number in the top right corner of your website. When they look at it on their phone, it should take one tap to call you.
4. Actually answer the phone (Missed Call Text Back)
The Problem: Your phone rings, but you are on a job or talking to another customer. It goes to voicemail. The customer hangs up and calls the next business on Google.
What to do: Set up a system that instantly texts anyone who calls and doesn't get an answer. "Hey, this is [Your Name] from [Your Business]. I'm on a job but I saw you called. How can I help?" It keeps many callers from moving on to the next business.
What this costs
Getting a system like this in place (fixing the website, managing reviews, setting up missed-call text back, and building local SEO) typically costs between $800 and $2,500 per month for a local business.
Think about what one new customer is worth to you. If one new roof or one new HVAC install pays for the whole month of marketing, everything after that is pure profit.
Casper B2B is a local team on the North Shore that builds these systems for business owners who just want the phone to ring. Book a 15-minute call.
Frequently Asked Questions
Why isn't my current website making the phone ring?
Because a website is just a digital brochure unless you drive traffic to it. If nobody can find the brochure, it doesn't matter how nice it looks. You need SEO to get people to the site.
Can I just buy leads from HomeAdvisor or Angi?
You can, but they often sell the exact same lead to several of your competitors at the same time. You end up in a race to the bottom on price. When someone calls you directly from your own website, you aren't competing with anyone else.
How fast can I get the missed-call text back system?
We can usually set up a missed-call text back system in a few days. It's one of the fastest ways to stop losing money on calls you couldn't answer.
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