B2B growth
B2B Pipeline Generation Services
CasperB2B's B2B pipeline generation services help companies that sell to other businesses fill their sales pipeline with qualified leads, booked meetings and engaged target accounts. We run six services, alone or together, and match them to your deal size, sales cycle and team. This page explains each one and how to choose.
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The six services
B2B lead generation
Researched decision-makers who match your ideal customer profile, reached through multichannel outreach and delivered to your CRM as qualified leads.
Appointment setting
Our SDRs book qualified meetings with decision-makers directly onto your calendar, with handover notes.
Outbound prospecting
Cold email, LinkedIn and calling sequences on sound deliverability, with every reply handled.
Demand generation
Content, LinkedIn and ads that build interest before buyers are in market, then capture and convert it.
Content syndication
Your guides and webinars promoted to a targeted audience, delivered as verified opt-in leads.
Account based marketing
Coordinated plays aimed at the buying committees inside a chosen list of high-value accounts.
How to pick the right one
| Your situation | Start with | What you get |
|---|---|---|
| Reps have time but nobody to call | B2B lead generation | Qualified leads in your CRM |
| Reps should be closing, not prospecting | Appointment setting | Meetings on the calendar |
| You want to own outreach but need it built and run well | Outbound prospecting | Sequences, infrastructure and reply handling |
| Too few people in your market know you | Demand generation | Warmer inbound and a stronger brand with buyers |
| You have good content that isn't producing leads | Content syndication | Opt-in leads for nurture |
| A short list of big accounts would make your year | Account based marketing | Engagement and pipeline at named accounts |
Many clients combine two: for example, demand generation to warm the market and appointment setting to convert the best accounts. We will recommend one starting point on the fit call, not a bundle.
Industries we focus on
Long sales cycles and multi-person buying committees change how pipeline work should run. We have dedicated pages for SaaS lead generation, lead generation for cybersecurity companies and fintech lead generation. If you sell IT services, see our MSP marketing page.
How every engagement runs
- Fit call. Fifteen minutes to understand your offer, buyer and current pipeline.
- Signed scope. Targets, definitions of a qualified lead or meeting, channels and reporting, in writing before work starts.
- Build and launch. Profile, list, messaging and infrastructure, then a controlled launch.
- Weekly feedback. Your sales team tells us which leads and meetings were real, and we adjust.
- Pipeline reporting. We report opportunities and revenue, set up with our marketing analytics team.
Want a dedicated person instead of a managed service? Casper VA offers an outsourced SDR who works inside your team. For the thinking behind all of this, read our B2B sales pipeline strategy guide.
Paid search for B2B
When buyers already search for what you sell, paid search can feed the pipeline too. See B2B PPC management.
B2B marketing in Massachusetts
Based north of Boston and working with B2B companies across New England: see B2B marketing agency in Massachusetts.
FAQ
What is B2B pipeline generation?
It is the work of creating qualified sales opportunities for a company that sells to businesses. It covers finding the right buyers, reaching them, qualifying them and handing them to sales.
Which service should I start with?
Start where your bottleneck is. If you lack conversations, start with outbound or appointment setting. If buyers don't know you, start with demand generation.
Do you work with companies outside the U.S.?
Yes. We work remotely with businesses in the U.S. and worldwide.
How do you price these services?
We quote on the fit call, based on your market, targets and channels. We don't publish prices.
Can I combine more than one B2B pipeline generation service?
Yes. Many clients combine two, for example demand generation to warm the market and appointment setting to convert the best accounts. We still recommend one starting point on the fit call, not a bundle.
What is the difference between lead generation and appointment setting?
Lead generation delivers qualified leads to your CRM for your reps to work. Appointment setting has our SDRs book qualified meetings directly onto your calendar with handover notes, which fits when reps should be closing, not prospecting.
Which industries do your B2B pipeline services focus on?
Companies with long sales cycles and multi-person buying committees, with dedicated approaches for SaaS, cybersecurity companies and fintech. IT services firms are covered on our MSP marketing page.
Not sure which one fits? Book a 15-minute fit call and we will point you to one starting place.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
B2B lead generation
B2B lead generation services: researched decision-makers, multichannel outreach and qualified leads sent to your CRM.
Free tool
LTV to CAC Ratio Calculator
Free LTV to CAC ratio calculator: enter revenue per account, margin, churn and marketing spend to see lifetime value, acquisition cost and your ratio.
Read next
B2B Sales & Pipeline Strategy
A B2B sales pipeline strategy guide: define your ICP, run consultative discovery, manage and automate your pipeline, and handle objections.…
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
