Email Automation: 3 Campaigns You Should Be Running Right Now
Three email automations every local business should run: a 3-part welcome sequence for new leads, a plain-text reactivation email for past customers, and seasonal reminders sent before your busy season.
Updated · by Jared Casper
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Jared Casper
May 18, 2026
6 min read
If you have a list of past customers and prospects, email automation keeps those relationships going without manual work. Here are 3 campaigns to set up:
1. The Welcome Sequence
When a new lead subscribes or fills out a form, don't just send one confirmation email. Send a 3-part sequence over a week:
- Day 1: Welcome and what to expect.
- Day 3: Your core values and why you're different.
- Day 5: A soft pitch or invitation to book a call.
2. The Reactivation Campaign
Have a list of past customers who haven't bought from you in a year? Send a simple, plain-text email:
"Hi [Name], it's been a while since we last helped you with [Service]. Just checking in to see if you need anything as we head into the new season?"
This simple campaign is often enough to bring past customers back.
3. The Seasonal Reminder
If you offer seasonal services (HVAC, landscaping, tax prep), automate your reminders. Set up emails to go out 30 days before the busy season starts, offering past customers first priority on your calendar.
Contact CasperB2B to get these campaigns built and launched for your business.
Frequently asked questions
What email automations should a small business set up first?
Start with a welcome sequence for new leads, a reactivation email for past customers who haven't bought in a year, and seasonal reminders sent about 30 days before your busy season.
What are good email automation examples for a small business?
Three to start with: a welcome sequence for new leads, a reactivation email for past customers, and seasonal reminders sent before your busy season.
What should a welcome email sequence include?
Send three emails over about a week: day one welcomes them and sets expectations, day three shares your values and what makes you different, and day five invites them to book a call.
How do I win back past customers with email?
Send a short, plain-text check-in that mentions the service you last did for them and asks if they need anything this season. That simple email is often enough to bring customers back.
How long should I wait before emailing a past customer?
A good trigger is about a year since their last purchase. At that point a friendly reactivation email feels like a natural check-in.
When should seasonal reminder emails go out?
About 30 days before your busy season starts. Offer past customers first priority on your calendar so they book before the rush.
Which businesses benefit most from seasonal email reminders?
Businesses with seasonal demand, such as HVAC, landscaping and tax prep. Automating the reminders means they go out on time every year.
Who can build and launch email automation for my business?
CasperB2B builds and launches email campaigns as part of its marketing services. Book a free 15-minute fit call to get started.
Before you book
Common concerns, answered
“How will I know it's working?”
Marketing is quoted as a monthly scope with clear deliverables you can see every month.
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
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