Email Automation: 3 Campaigns You Should Be Running Right Now
Three email automations every local business should run: a 3-part welcome sequence for new leads, a plain-text reactivation email for past customers, and seasonal reminders sent before your busy season.
Jared Casper
May 18, 2026
6 min read
If you have a list of past customers and prospects, email automation keeps those relationships going without manual work. Here are 3 campaigns to set up:
1. The Welcome Sequence
When a new lead subscribes or fills out a form, don't just send one confirmation email. Send a 3-part sequence over a week:
- Day 1: Welcome and what to expect.
- Day 3: Your core values and why you're different.
- Day 5: A soft pitch or invitation to book a call.
2. The Reactivation Campaign
Have a list of past customers who haven't bought from you in a year? Send a simple, plain-text email:
"Hi [Name], it's been a while since we last helped you with [Service]. Just checking in to see if you need anything as we head into the new season?"
This simple campaign is often enough to bring past customers back.
3. The Seasonal Reminder
If you offer seasonal services (HVAC, landscaping, tax prep), automate your reminders. Set up emails to go out 30 days before the busy season starts, offering past customers first priority on your calendar.
Contact CasperB2B to get these campaigns built and launched for your business.
Frequently asked questions
What email automations should a small business set up first?
Start with a welcome sequence for new leads, a reactivation email for past customers who haven't bought in a year, and seasonal reminders sent about 30 days before your busy season.
Your next best step
Service
Email marketing
Email marketing services for small business: automated follow-up sequences, reactivation campaigns and newsletters that bring…
Free tool
Content Idea Generator
Free content idea generator: enter your industry and audience to get blog, video and lead magnet ideas for a month of posts. Need…
Read next
How to Automate Lead Follow-Up Without Losing the Personal Touch
How to automate lead follow-up without sounding like a robot: write like you speak, personalize, keep it short. Book a free…
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
