Resources
Free guides, answers and resources
Plain-English answers to the questions small business owners ask most about getting customers, marketing, AI, cybersecurity and hiring help — written by the CasperB2B team.
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Blog
Small business marketing blog with plain-English guides on local SEO, websites, automation, AI and cybersecurity. Book a free…
FAQ
Short, direct answers to the questions small business owners ask about SEO, websites, leads, AI, cybersecurity and virtual…
Glossary
Local SEO glossary for small business owners: plain-English definitions of NAP, citations, the Local Pack, CRM, pipelines…
Should I hire an agency?
Should I hire a marketing agency or do it myself? An honest look at DIY, freelancer and agency costs, time and results. Book a…
What does a website cost?
How much does a website cost for a small business? Typical market ranges for DIY, freelancer and lead-generation sites. Book a…
Newsletter
A small business marketing newsletter with practical tips on local SEO, website conversion, follow-up automation and security.…
Service areas
Digital marketing, web design, local SEO and IT for North Shore MA and southern NH businesses, from a Georgetown-based team. Book…
Massachusetts
Local SEO, websites, lead follow-up and IT for Massachusetts businesses in 18 towns, plus remote clients worldwide. Book a free…
New Hampshire
Local SEO, websites, lead follow-up and IT for New Hampshire businesses in 9 towns, plus remote clients worldwide. Book a free…
Everything in Resources
Guides & articles
In Defense of Holding Grudges
Is it OK to hold a grudge? Jared Casper on the difference between bitterness and awareness, and why forgiveness doesn't mean…
Leadership is About Removing Friction: The Real Job of a CEO
Removing friction in business is a leader's real job. Spot the bottlenecks and ask 3 weekly questions that clear them. Book a…
What Motivates People? Rewards, Ideology, Coercion or Ego
The MICE motivation framework for business: how rewards, ideology, coercion and ego drive buyers and teams. Take the free…
The Hidden Cost of Inaction: Why Waiting Is So Expensive
The cost of inaction in business is often higher than the cost of failure. Calculate what waiting costs and build a bias for…
The Premium on Execution: Why 'Done-For-You' is the New Standard
Ideas vs execution in business: advice is everywhere, execution is rare, and done-for-you is the new standard. Book a free…
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Blog
Small business marketing blog with plain-English guides on local SEO, websites, automation, AI and cybersecurity. Book a free…
Glossary
Local SEO glossary for small business owners: plain-English definitions of NAP, citations, the Local Pack, CRM, pipelines…
Newsletter
A small business marketing newsletter with practical tips on local SEO, website conversion, follow-up automation and security.…
Full-Funnel Marketing Strategy
A full funnel marketing strategy guide: what to do at awareness, consideration, conversion and retention, with practical tactics.…
B2B Sales & Pipeline Strategy
A B2B sales pipeline strategy guide: define your ICP, run consultative discovery, manage and automate your pipeline, and handle…
FAQ
Short, direct answers to the questions small business owners ask about SEO, websites, leads, AI, cybersecurity and virtual…
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Service
Services
Digital marketing services for small business: websites, SEO, ads, email, CRM automation, AI chatbots, cybersecurity and managed…
Free tool
Revenue leak quiz
Take the 2-minute small business growth quiz: 6 questions find your biggest revenue leak and the CasperB2B services that fix it…
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Blog
Small business marketing blog with plain-English guides on local SEO, websites, automation, AI and cybersecurity. Book a free…
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