Author Profile
Jared Casper
Founder, CasperB2B & CasperPortal
Jared Casper is the founder of CasperB2B and CasperPortal. His work focuses on helping businesses improve how they are positioned, found, trusted, and converted online. He works across websites, CRM setup, automation, reputation management, local SEO, offer positioning, and implementation strategy — primarily serving local businesses on the North Shore of Massachusetts and New Hampshire.
Jared's approach is strategy-first: identify what the business is trying to accomplish, find where the customer journey is breaking, and build the right systems to support growth. He has written extensively on local business growth, leadership, automation, and the business decisions that separate businesses that grow from businesses that stay stuck.
LinkedIn Facebook contact@casperb2b.com 1-207-222-7737
Georgetown, Massachusetts
Founder Of
C CasperB2B.com P CasperPortal.com
Areas of Focus
What Jared Specializes In
Website Strategy
Clarifying what a business should say, who it speaks to, and how each page should convert visitors into leads.
Local SEO Architecture
Building town pages, service pages, internal links, and Google Business Profile alignment for North Shore markets.
Reputation Management
Review generation systems, response strategy, and trust-building across Google, Facebook, and the web.
CRM & Follow-Up Design
Mapping the full process from inquiry to appointment so leads stop falling through the cracks.
Automation Strategy
Designing workflows that handle reminders, missed calls, review requests, and internal tasks without replacing human judgment.
Offer Positioning
Helping businesses explain what they do, who they help, and why it matters — clearly and fast.
Philosophy
Strategy Before Random Execution
Most local businesses do not lose because they lack effort. They lose because their strategy is unclear, their website does not explain the business fast enough, their online reputation is not managed, their follow-up process is inconsistent, and their digital systems are disconnected.
A website, CRM, automation, Google profile, review system, landing page, or funnel is only useful when it supports the bigger strategy. CasperB2B helps businesses avoid disconnected tools and instead build a cleaner online system around how customers actually search, compare, trust, contact, and buy.
Read the full strategy overview·
What motivates peoplePublished Writing
Articles by Jared Casper
Articles on local business strategy, SEO, automation, reputation, and leadership.
Leadership
6 min read
The True ROI of a Dedicated VA
Why hiring a dedicated Virtual Assistant is the highest-leverage move for a growing business.
May 10, 2026
Read
Technology
5 min read
Why Tech Stack Consolidation Wins
Stop paying for 12 different tools. Here is why consolidating your tech stack into an all-in-one platform wins.
May 12, 2026
Read
Leadership
5 min read
The Premium on Execution: Why 'Done-For-You' is the New Standard
Ideas are cheap. Consulting is everywhere. Real execution is rare. Read why done-for-you implementation is the most valuable service in business today.
May 16, 2026
Read
Marketing Strategy
4 min read
What Are Vanity Metrics? (And Why They Are Killing Your ROI)
A vanity metric is a data point that looks impressive on the surface but doesn't provide real insight into business success. Learn what to track instead.
May 17, 2026
Read
Leadership
6 min read
The Hidden Cost of Inaction: Why Waiting is the Most Expensive Strategy
In business, making no decision is still a decision. Discover why the cost of inaction is often higher than the cost of failure, and how to build a bias for action.
May 17, 2026
Read
Leadership
5 min read
Leadership is About Removing Friction: The Real Job of a CEO
The best leaders don't just inspire; they eliminate the bottlenecks that slow their team down. Learn why removing friction is the real job.
May 17, 2026
Read
On Camera
Real Sales & Marketing Videos
A look at the front-line communication work that shaped CasperB2B: clear messaging, real trust, and consistent follow-up demonstrated in practice.
Stepping Out of Obscurity
Marketing content built to create recognition and inbound conversations.
BMW M5 Walkaround
Feature-led communication that drives direct outreach.
Reviews & Social Proof
Using real feedback to build trust before the conversation starts.
On-Camera Testimonial
A customer story that reinforces clarity and care.
Helping Pre-Owned Buyers
Direct education that makes buying feel simpler and safer.
Sold Customers
A look at real deliveries and the relationships behind them.
Experience
Builder
Jared builds the systems himself — websites, CRM setups, automations, and funnels — alongside every client engagement.
Expertise
Strategist
Deep focus on local SEO, conversion architecture, reputation systems, and CRM workflows.
Trustworthiness
Transparent
No guaranteed results. No fake case studies. Clear explanations, honest scope, and written agreements before work begins.
Want a clear look at what your business needs to build, fix, or improve next? Strategize with Jared or read the blog.
Your next best step
Service
Strategy
Digital marketing strategy consulting with Jared Casper: website, local SEO, reputation, CRM and automation planned together…
Free tool
Small Business Marketing Audit Checklist
Free small business marketing audit checklist: score your website, local SEO, reviews and CRM follow-up in minutes and get a gap…
Read next
Our process
Our marketing agency process in four steps: audit, strategy blueprint, execution and launch, then optimization with monthly…
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
