Free Tools
Free Marketing Tools for Small Businesses
CasperB2B's free tools help small businesses find what to fix first: a local SEO checklist, website grader, competitor comparison, keyword research, cyber risk quiz, breach response plan and marketing calculators.
Free 15-minute callNo obligationPersonal reply within 1 business day
CasperB2B built these free tools to help businesses identify exactly what's holding them back online — and what to fix first.
Checklist
Local SEO Checklist
Work through a local SEO checklist for your Google Business Profile, on-page SEO and reviews, then request the printable version for your town and industry.
Generate My ChecklistInstant Score
Website Grader
Enter your URL and the CasperB2B team will review your page speed, mobile experience, SEO basics and conversion readiness — and send you specific fixes for every gap.
Grade My WebsiteSide-by-Side
Compare My Business
Enter your business and a top competitor and we'll compare both profiles on reviews, review recency, site speed, mobile experience and local content — then email you the gaps.
Key ranking factors
Competitor vs. you
Personalized fixes
Run ComparisonLocal Keywords
Keyword Research Tool
Enter your town and industry to request a curated list of local keyword suggestions organized by search intent — transactional, commercial, and informational.
Find My KeywordsSecurity
Cyber Risk Quiz
Assess your business vulnerabilities to ransomware, data breaches, and downtime.
Take the QuizSecurity
Breach Response Plan
Generate a customized incident response plan for your business to prepare for downtime and attacks.
Generate PlanGrowth
Service Bundle Builder
Find the exact combination of marketing, automation, and security services your business needs.
Find My BundleAudit
Strategy Audit Checklist
Use our interactive checklist to self-diagnose your online presence gaps and find missing systems in your website, SEO, reputation, and follow-up.
Start AuditCalculator
Local SEO ROI Calculator
Calculate how much revenue you are losing to competitors by not ranking on the first page, and see the potential ROI of a local SEO campaign.
Calculate ROIPlanner
Website Project Planner
Plan your next website: choose the type of site, how many pages you need and the features that matter, then request a personalized quote.
Plan My WebsitePsychology
Business Motivation Quiz
Identify your dominant business driver—Rewards, Ideology, Coercion, or Ego—and discover the strategy that fits your leadership style.
Identify My DriverCalculator
Tech Stack Cost Calculator
Add up what you pay every month for separate CRM, email, funnel, hosting, scheduling, form and SMS tools to see your true yearly software cost.
Calculate My Stack CostCalculator
Marketing Budget & CPC Calculator
Reverse-engineer your marketing math. Find your target CPA, CPL, and Max CPC based on your product price.
Calculate BudgetCalculator
LTV to CAC Ratio Calculator
Measure the health of your SaaS or B2B growth engine. Calculate your Lifetime Value to Customer Acquisition Cost ratio.
Calculate RatioContent
Content Marketing Idea Generator
Never run out of things to post. Enter your industry and target audience to generate a month's worth of blog, video, and lead magnet ideas instantly.
Generate IdeasWant CasperB2B to Do the Heavy Lifting?
These tools show you what's broken. CasperB2B fixes it. Our team handles your local SEO, website improvements, Google profile, business listings, and conversion optimization — so you can focus on running your business.
Book a Free Strategy Call Contact Jared Directly
Serving Georgetown, Newburyport, Haverhill, Salem, Beverly, and the entire North Shore. Call: 1-207-2-CASPER
Frequently asked questions
What free marketing tools does CasperB2B offer small businesses?
A local SEO checklist, website grader, local competitor comparison, keyword research tool, cyber risk quiz, breach response plan generator, service bundle builder, strategy audit checklist, content idea generator and several marketing calculators.
Are these small business marketing tools really free?
Yes. The tools are free to use, and some offer a fuller report, plan or printable version by email if you share your details. Using them doesn't commit you to anything.
Which free tool should I start with if I don't know what's wrong?
Start with the Strategy Audit Checklist or the Digital Maturity Assessment for an overall picture of your gaps. If you already suspect local search is the problem, run the Local SEO Checklist or Website Grader.
Is there a free tool to compare my business against a local competitor?
Yes. Compare My Business checks you and a top competitor on reviews, review recency, site speed, mobile experience and local content, then emails you the gaps.
Do you have free cybersecurity tools for small businesses?
Yes. The Cyber Risk Quiz assesses your exposure to ransomware, breaches and downtime, and the Breach Response Plan tool generates a customized, printable incident response plan.
Can I work out my marketing budget and ROI with a free calculator?
Yes. There is a Marketing Budget and CPC Calculator, an LTV to CAC Ratio Calculator, a Local SEO ROI Calculator and a Tech Stack Cost Calculator, all free.
Does a real person review my website grader and competitor results?
Yes. For the Website Grader and Compare My Business, the CasperB2B team reviews your site and sends you specific fixes for the gaps they find.
Can CasperB2B fix the problems these tools uncover?
Yes. CasperB2B handles local SEO, website improvements, Google profiles, business listings and conversion optimization. Book a 15-minute fit call at /contact to talk through your results.
Everything in Free tools
Free tools
Revenue leak quiz
Take the 2-minute small business growth quiz: 6 questions find your biggest revenue leak and the CasperB2B services that fix it first. Get…
AI search readiness
Free AI search readiness test: 10 yes/no questions show whether Google AI Overviews and ChatGPT are likely to recommend your business. Get…
Find Your Perfect Service Bundle
Tell us your biggest bottlenecks and business stage to see which mix of marketing, automation and security services fits.
Free Local Competitor Analysis
Free local competitor analysis: we compare your Google profile, reviews, site speed, mobile and local content with a top competitor and…
Content Idea Generator
Free content idea generator: enter your industry and audience to get blog, video and lead magnet ideas for a month of posts. Need them…
Digital Maturity Assessment
Free digital maturity assessment: four questions on your website, local visibility, lead follow-up and reviews give you a score and a plan…
Local Keyword Research Tool
Free local keyword research tool: share your industry, town and competitors and get a custom report of the buyer-intent keywords your…
LTV to CAC Ratio Calculator
Free LTV to CAC ratio calculator: enter revenue per account, margin, churn and marketing spend to see lifetime value, acquisition cost and your ratio.
Marketing budget calculator
Free marketing budget calculator: enter customer value and conversion rates to find your max CPC, target cost per lead and CPA, and project…
What Truly Moves Your Business?
Take the 2-minute business motivation quiz to find your dominant driver — Rewards, Ideology, Coercion or Ego — and the growth strategy that fits it.
ROI calculator
Free local SEO ROI calculator: enter local searches, your rank, conversion rate and customer value to estimate the revenue a higher ranking…
SEO checklist
Free local SEO checklist for small businesses: Google Business Profile, on-page SEO and review steps ranked by priority. Get the printable…
Small Business Marketing Audit Checklist
Free small business marketing audit checklist: score your website, local SEO, reviews and CRM follow-up in minutes and get a gap analysis report.
Tech Stack Cost Calculator
Free tech stack cost calculator: add up your CRM, email, funnel, scheduling, form and SMS subscriptions to see your yearly software spend in seconds.
Website Project Planner
Free website project planner: pick your site type, page count and features like booking, CRM or a blog, then request a personalized quote.…
Website grader
Free website grader: send us your URL and get a review of page speed, mobile experience, SEO basics and conversion readiness, with specific…
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Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
Local SEO
Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.
Free tool
Revenue leak quiz
Take the 2-minute small business growth quiz: 6 questions find your biggest revenue leak and the CasperB2B services that fix it first. Get…
Read next
Why isn't my business growing?
Why isn't my business growing? Usually one of three leaks: nobody finds you, they don't trust you, or buying is too hard. Find yours.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
