Free Tool
Marketing Budget & CPC Calculator
Reverse-engineer your marketing math. Enter your product price and conversion rates to discover exactly how much you can afford to pay per click, per lead, and per acquisition.
Your Business Metrics
The total revenue an average customer brings in.
Percentage of revenue you are willing to spend to acquire 1 customer.
Out of 100 leads, how many actually buy?
Out of 100 website visitors, how many become leads?
Your Marketing Targets
Budget Projection ($5,000.00/mo)
- Projected Clicks: 833
- Projected Leads: 67
- Projected Sales: 13
- Projected Revenue: $33,333.33
- Estimated ROI: 567%
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Want a plan for this budget?
Send us your targets and we'll show you which channels can hit them in your market.
Frequently asked questions
How does the marketing budget calculator work?
Enter your average customer value, the share of revenue you'll spend to win a customer, your conversion rates and your monthly ad budget. The marketing budget calculator returns your max CPC, target CPL and CPA, plus projected clicks, leads, sales and revenue.
What is max CPC?
Max CPC is the most you can pay for one ad click and still hit your target cost per customer. It's worked backward from your customer value and conversion rates.
What's the difference between CPL and CPA?
CPL is your cost per lead, what you pay to get one inquiry. CPA is your cost per acquisition, what you pay to win one paying customer.
How much should a small business spend on marketing?
Work backward from what a customer is worth and how much of that you're willing to spend to win one, rather than picking a flat number. This calculator does that math for you.
How do conversion rates change what I can afford to pay per click?
The better your site turns clicks into leads and your team turns leads into sales, the more you can afford per click. Improving conversion often matters more than finding cheaper clicks.
How do I find my lead-to-sale conversion rate?
Look at your last 100 leads and count how many became paying customers. A CRM that tracks every lead makes this easy to measure.
Are the calculator's revenue projections a promise of results?
No. They are estimates based on the numbers you enter. Real results depend on your market, offer, ads and follow-up.
Can CasperB2B run ads designed to hit my target CPA?
Yes. CasperB2B designs conversion-focused landing pages and manages ad campaigns built around your target CPA. Send your targets and they'll show you which channels fit your market.
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- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
