The Future of Local Search
Generative Engine Optimization & AI Services for Small Business
Generative engine optimization (GEO) structures your website and business information so AI assistants like ChatGPT, Perplexity and Google AI Overviews can understand and cite you. CasperB2B pairs GEO with AI chatbots and follow-up automation.
Free 15-minute callNo obligationPersonal reply within 1 business day
We build the systems that protect your market share, automate your follow-up, and make sure AI search engines recommend YOU.
AI Chatbots
Capture leads 24/7. Our AI chatbots don't just talk — they qualify prospects, book appointments, and sync directly with your CRM while you sleep.
- Instant responses, day or night
- Automatic calendar booking
- Qualifies leads automatically
- Multi-channel (Web, SMS, FB)
Workflow Automation
Stop doing $15/hr tasks. We automate your lead follow-up, review requests, and internal operations so you can focus on running your business.
- Missed-call text back
- Automated review requests
- Lead nurturing sequences
- CRM data entry elimination
GEO Optimization
Generative Engine Optimization. We structure your site so that ChatGPT, Perplexity, and Google AI Overviews can understand, trust and cite your business.
- AI Search Readiness audit
- Structured data & schema
- Entity-based content strategy
- AI citation monitoring
Are you AI-ready?
AI search engines don't just show links; they give answers. If your business isn't structured correctly, you won't be in that answer.
Many local business sites are not yet structured so AI assistants can understand and cite them. Find out where you stand in 60 seconds.
Frequently asked questions
What is generative engine optimization (GEO)?
GEO is the work of structuring your website, schema and content so AI search tools like ChatGPT, Perplexity and Google AI Overviews can understand your business and cite it in their answers.
How is GEO different from SEO?
SEO aims to rank your pages in Google's list of links; GEO aims to get your business named inside the answer an AI assistant gives. They share a foundation: a claimed Google Business Profile, structured data and clear, entity-based content.
How do I know if AI search recommends my business?
Take the free AI Search Readiness test. It shows where you stand in about 60 seconds, and a 15-minute fit call can walk through what to fix first.
What do generative engine optimization services include?
GEO services include an AI Search Readiness audit, structured data and schema, an entity-based content strategy and AI citation monitoring. Together they help ChatGPT, Perplexity and Google AI Overviews understand, trust and cite your business.
Do I still need regular SEO if I invest in GEO?
Yes. GEO and SEO share the same foundation, including a claimed Google Business Profile, structured data and clear content, and traditional search still sends traffic, so the work is built to serve both.
Can an AI chatbot book appointments and update my CRM?
Yes. A CasperB2B AI chatbot answers instantly day or night, qualifies leads, books appointments on your calendar and syncs with your CRM, across web, SMS and Facebook.
What tasks can AI workflow automation take off my plate?
Common ones are missed-call text back, automated review requests, lead nurturing sequences and manual CRM data entry. That frees you to focus on running the business instead of repetitive admin.
Everything in AI, apps & automation
Services
AI automation
AI automation for small business: missed-call text-back, automated lead follow-up, review requests and CRM workflows, set up for you.
AI chatbots
AI chatbot services: custom chatbots trained on your business that answer questions, qualify leads and book appointments.
Custom apps
Custom business app development: internal dashboards, client portals and workflow tools built around how your team works, plus support.
Mobile app development
Mobile app development services for iOS and Android: discovery, UX, build, testing, store launch and support.
App maintenance & support
Application maintenance and support services: bug fixes, security patches, upgrades and small enhancements for your existing apps.
Software testing & QA
Software testing and QA services: manual and automated tests, regression, mobile and cross-browser checks, test plans and bug reports.
Questions answered
Guides & articles
5 AI Workflows Every North Shore Contractor Needs
AI for contractors: 5 workflows that qualify leads, book estimates, chase quotes and request reviews automatically.
Do I need an AI chatbot?
What is an AI chatbot? Website software that answers questions and books appointments 24/7. See if you need one.
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Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I'm not technical.”
You don't need to be. We set up and run the AI and automations for you, so there's no new software for you to learn.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
AI automation
AI automation for small business: missed-call text-back, automated lead follow-up, review requests and CRM workflows, set up for you.
Free tool
AI search readiness
Free AI search readiness test: 10 yes/no questions show whether Google AI Overviews and ChatGPT are likely to recommend your business. Get…
Read next
Will AI replace my business?
Will AI replace small businesses? No, but a competitor who uses AI to answer leads at 2 AM might win your customers.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
