Paid Social

Social Media Advertising Services That Capture Leads

Social media advertising services plan, create and manage paid campaigns on Facebook, Instagram and LinkedIn that reach your ideal customers and capture leads with in-app forms and retargeting. CasperB2B builds and tracks them for you.

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Targeted Audience Growth

Stop spending money on posts and hoping for the best. We build strategic funnels that turn social media scrollers into paying customers.

Audience Persona Mapping

We identify exactly who your customers are and build audiences to match.

Lead Form Integration

Capture lead info directly within the social app to reduce friction.

Retargeting & Lookalikes

Find more people like your best customers and stay in front of warm leads.

What's included

How a social ad campaign is built

1. Offer and goal. We agree on one clear offer, such as a free estimate, a consultation or a seasonal service, and the action that counts as a lead.
2. Tracking first. We install or check the Meta pixel, the LinkedIn Insight Tag and conversion events so results are measured from day one.
3. Audiences. We build audiences by location, interests or job titles, plus retargeting lists of site visitors and lookalikes of past customers when your data allows.
4. Creative and copy. Several ad versions with different hooks, images and short videos, sized for feeds and stories.
5. Lead routing. In-app form leads go straight to your CRM, inbox or phone so someone follows up while interest is fresh.
6. Weekly tuning. We pause weak ads, refresh tired creative and move budget toward the audiences producing leads.

What you see in your reports

Each report lists spend, leads, cost per lead and which ads and audiences produced them. When your CRM is connected, we also show which leads became booked jobs, so you judge the campaign on customers, not clicks. You own the ad account, the pixel and the audiences; we work inside them with access you grant.

What we need from you

• Admin access to your Facebook Business Manager or LinkedIn Campaign Manager, or permission to set them up for you.
• A monthly ad budget you are comfortable testing with, paid directly to the platform.
• Real photos or short videos of your team and work.
• A person who will call or text leads quickly. Fast follow-up matters as much as the ad itself; our guide on automating lead follow-up shows how.

When social ads are the wrong fit

If people search for your service when they need it urgently, such as emergency plumbing or towing, search ads usually come first; see PPC management. If your website is slow or confusing, fix that before paying for traffic with conversion optimization. Social ads work best for services people plan ahead for, for visual work, and for reaching business owners on LinkedIn. Organic posting through social media management supports the ads by giving people a profile worth trusting when they click through. Not sure what to spend? Try the marketing budget calculator.

Frequently asked questions