Technical SEO

Website Speed Optimization: Don't Let a Slow Site Kill Sales

Website speed optimization makes your pages load faster by fixing Core Web Vitals, compressing images, minifying code and adding caching and a CDN. Faster pages keep more visitors and support your Google rankings.

Book My 15-Minute Fit Call

Slow pages lose visitors before they ever see your offer. We optimize your site for sub-3-second load times.

Speed Is a Ranking Factor

Google uses page experience, including speed, as a ranking signal. If your site is slow, you're losing rankings and traffic to faster competitors.

Core Web Vitals Fixes

We improve LCP, INP, and CLS scores to meet Google's latest standards.

Image Compression

Shrink file sizes without losing quality so your pages load faster.

Code Minification

Clean up messy CSS and Javascript to reduce 'under the hood' bloat.

What's included

What you get

• A baseline report with your current Core Web Vitals and load times on mobile and desktop for your most visited pages, taken from Google's own testing tools.
• A prioritized fix list showing what slows each page down and which fixes give the biggest gain for the least risk.
• The fixes, done for you: resized and modern-format images, lazy loading, trimmed scripts and styles, removal of unused plugins, caching and CDN setup.
• A before-and-after report using the same pages and tools as the baseline, so you can see what changed.
• Notes for your team on how to add images and plugins later without slowing the site back down.

How website speed optimization works

1. Measure. We test key pages, including your home page, top service pages and contact page, on mobile first.
2. Diagnose. We trace each delay to its cause: images, third-party scripts, hosting, theme code or database.
3. Back up. A full backup is taken before any change, so anything can be rolled back.
4. Fix on staging when possible. Changes are tested on a copy of your site before going live.
5. Verify. We re-test, check that forms, checkout and tracking still work, and send the report.

What we need from you

Admin access to your website and hosting account, a list of plugins, chat widgets and tracking tools you rely on, and a note of any pages that must not change. Some slow sites are held back by cheap hosting or a heavy page builder; if so, we explain the tradeoff and the options rather than patching around it.

How it connects to your other work

Speed supports both rankings and leads. It sits inside our technical SEO services and helps conversion optimization by keeping visitors from leaving before the page loads. If your site needs more than tuning, a rebuild through website development may cost less over time. To keep speed from drifting after the fix, CasperCare includes regular speed checks. You can get a quick read first with the free website grader or the 10-minute website audit.

Frequently asked questions