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Design

Design Services for Small Business

CasperB2B's design services for small business cover logo design, brand identity and style guides, graphic design for social, print and ads, website design and landing pages, for owners who want everything they put in front of customers to look like it comes from the same company.

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You can hire us for one piece, like a logo, or for a full set that runs from brand to website. Either way, one team keeps the colors, type and voice consistent.

What we design

Logo design

A primary logo, simpler versions for small spaces, and color and one-color variants. See logo design.

Brand identity and style guides

Colors, fonts, logo rules, photo style and tone of voice written down so anyone can use them. See brand style guides.

Graphic design

Social posts, ad creative, flyers, signs, business cards and brochures built from your brand. See graphic design.

Website design

Page layouts and visual design for a new or rebuilt site, built and launched through web development.

Landing pages

Focused single pages for ads, offers or events, designed to get one action: a call, a form or a booking.

Ongoing design help

A dedicated virtual graphic designer for teams that need new graphics every week.

How a design project runs

  1. Brief. We ask about your customers, competitors you want to look different from, what you like and dislike, and where the design will be used.
  2. Scope. You get a signed scope listing deliverables, rounds of revisions, timeline and file formats.
  3. First concepts. We present a small number of distinct directions with notes on why each fits.
  4. Revisions. You pick a direction and we refine it based on your feedback, within the rounds in the scope.
  5. Final files. We deliver finished files, organized and named, plus a short guide on which file to use where.

From you, we need one decision-maker for feedback, any existing logos or photos, and answers to the brief within a few days so the timeline holds.

What you get

  • Working files in the formats the scope lists, such as vector files for print and signs and web-ready images for screens.
  • Color and font details so a printer, sign shop or new hire can match your brand.
  • Ownership of final deliverables as described in your signed scope. The scope spells out exactly what transfers and when.

Who it fits, and who it does not

Good fit: new businesses building a brand, established businesses whose look has drifted over the years, and teams launching a new website or offer.

Wrong fit: someone who only needs a quick template edit, or a project with no clear decision-maker. Endless rounds of opinions slow every design project down.

FAQ

What design services do small businesses need most?

Usually a clear logo, a simple style guide and a website that matches them. Social and print graphics follow once those basics are set.

Do I own the designs?

Ownership of final deliverables is set out in your signed scope, so you know exactly what you own before work starts.

How many revisions do I get?

The number of revision rounds is listed in your scope. Clear feedback from one decision-maker usually keeps projects within it.

Can you design my website and build it too?

Yes. Design and build are handled by the same team, so the finished site matches the approved design.

How much do design services cost?

It depends on what is in scope. We quote it on the fit call once we know which pieces you need.

Have a design project in mind? Book a 15-minute fit call to scope it.

Your next best step

Jared Casper, Founder of CasperB2B
Talk to the founder.Jared Casper reviews every new request.
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