Local Keyword Research Tool

You share your industry, town and competitors, and the local keyword research tool returns a custom report of buyer-intent keywords sorted by search intent: transactional, commercial and informational.

They are the searches people make when they're ready to hire, like a service plus a town name or 'near me.' Ranking for them brings calls, not just browsers.

Transactional searches mean ready to hire now, commercial searches compare options like 'best' or 'affordable,' and informational searches look for answers such as cost. Each needs a different kind of page.

Long tail keywords are longer, more specific searches. They usually have less competition, so a local business can rank for them sooner, and the people searching them often know exactly what they want.

Not really. Google uses the searcher's location, so clear service and town pages plus a complete Google Business Profile matter more than repeating 'near me.'

One primary keyword per page, plus close variations. Each page needs a clear purpose, so split different services or towns onto their own pages.

Map each keyword to the right service or town page, then use it naturally in the H1, subheadings and meta description. Don't stuff it everywhere.

Submit the form with your town and industry, and the CasperB2B team sends a curated keyword report organized by search intent.