Small Business Marketing Audit Checklist

It's a self-assessment that checks whether your website, local SEO, reputation and follow-up systems are doing their job. This one gives you a strategy maturity score and a gap analysis.

Three areas: website strategy, local SEO and reputation, and CRM and automation, with specific yes/no checks in each.

Within 15 minutes of the inquiry is the benchmark on this checklist. The longer a lead waits, the more likely they've called someone else.

Within 48 hours, per this checklist. Prompt replies show customers you're paying attention.

Exactly what you do, who you do it for and what to do next. If a visitor can't tell that quickly, many will leave.

So no inquiry gets lost in an inbox and every lead gets tracked and followed up. Automatic capture is the foundation for fast follow-up and reminders.

Yes. Automatic reminders by text or email are a simple, widely used way to reduce no-shows, which is why they're on this checklist.

It shows how many core systems you have in place. A lower score points to the missing pieces, and the gap analysis report explains what to fix first.