Sales & Growth
Hire an Outsourced SDR (Sales Development Rep)
An outsourced SDR from Casper VA is a dedicated sales development rep who prospects with cold outreach, follows up and qualifies inbound leads, and books appointments directly onto your calendar.
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An SDR prospects and qualifies leads for your sales team. They handle cold outreach, follow up with inbound leads and book appointments directly onto your calendar.
Typical Tasks
- Cold emailing
- Lead qualification
- Appointment setting
Role Details
Working Model: Dedicated, full-time equivalent (or specified hours), matched to your timezone.
What an SDR handles day to day
- Researching target accounts and finding the right decision-maker before reaching out.
- Writing and sending personalized cold emails and LinkedIn messages in small, careful batches.
- Making follow-up calls to prospects who opened, replied or asked to talk later.
- Responding quickly to inbound leads and asking qualifying questions you defined.
- Booking qualified meetings onto your calendar with notes on why the prospect is a fit.
- Logging every touch in the CRM so your pipeline reflects real activity.
Tools an SDR commonly uses
SDRs commonly work in a CRM like HubSpot, Salesforce or Pipedrive, email sequencing tools, LinkedIn Sales Navigator, a dialer, data lookup tools for contact details and a scheduling link. They also use your call scripts and objection notes.
How the first weeks with an SDR usually go
- Setup. You define your ideal customer, disqualifiers, offer and what counts as a qualified meeting. Domains and inboxes get warmed up and connected.
- Shadowing. The SDR listens to your sales calls, reviews past wins and losses, and sends first sequences for your approval.
- Owning tasks. The SDR runs outreach and qualification daily, and you meet weekly to review replies, meetings booked and what to change.
Who an SDR fits, and when to hire someone else
An outsourced SDR fits B2B companies with a clear offer and a closer, usually the owner or an account executive, who has more selling time than meetings on the calendar.
If you only need prospect lists built and verified, and your team already does the outreach, hire a lead generation VA instead. If you don’t yet know who your best customers are, start with sales pipeline strategy before adding outreach volume.
If you’d rather buy the outcome than manage a person, our appointment setting service runs the program for you. For a full outbound engine, see outbound prospecting and the B2B pipeline hub.
Frequently Asked Questions
How much does an SDR cost?
A dedicated SDR is a flat monthly rate with no hidden fees, payroll taxes, benefits or long-term contracts — your exact rate is quoted on a 15-minute fit call.
What tasks can an SDR handle?
Your SDR can handle tasks like cold emailing, lead qualification and appointment setting.
Do I have to manage the SDR?
No. We handle the HR, payroll, and high-level management. You provide the day-to-day tasks and workflows.
Are they a shared resource or dedicated to me?
Your SDR is dedicated 100% to your business, not part of a shared pool, so they learn how your business works.
How long does it take to hire an SDR?
After our initial strategy call, we typically match and onboard your SDR within 5 to 7 business days.
What is the difference between an outsourced SDR and an appointment setting service?
An outsourced SDR is a dedicated person you direct as part of your sales team. An appointment setting service is a managed program where we run the outreach and deliver booked meetings.
Who closes the deals the SDR books?
You or your sales team. The SDR’s job ends at a qualified meeting with clear notes, so the closer walks in prepared.
Will an SDR send emails from my domain?
Usually from a secondary domain you own, set up to protect your main domain’s email reputation. Replies route to the SDR and to you.
Before you book
Common concerns, answered
“Hiring is a hassle.”
For Casper VA roles we handle recruiting, HR and payroll, so there are no payroll taxes or benefits for you to manage.
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
