B2B pipeline
Outbound Sales Prospecting Services
CasperB2B's outbound sales prospecting services contact your ideal buyers first, through cold email, LinkedIn and phone, and turn replies into sales conversations. We set up the infrastructure, write and run the sequences, and handle replies. It is for B2B companies that can't wait for inbound to fill the pipeline.
Free 15-minute callNo obligationPersonal reply within 1 business day
The channels we run
Cold email
Short, specific emails to researched contacts, sent from a properly set up sending setup and paced to protect your reputation.
Profile clean-up, connection requests and messages that reference something real about the prospect.
Calling
Calls to prospects who have engaged or who prefer the phone, with call notes logged to your CRM.
Deliverability basics we put in place
- Separate sending domains. Outreach is sent from domains set up for it, so your main company domain is protected.
- Authentication. SPF, DKIM and DMARC records are set up correctly on each sending domain.
- Warm-up and volume limits. New inboxes start slow and send at modest daily volumes.
- List hygiene. Emails are verified before sending, and bounces and opt-outs are removed right away.
- Compliance. Every email identifies the sender, includes a working opt-out and a valid postal address, and honors opt-outs, in line with CAN-SPAM. For contacts in the EU or UK, we work with you on a lawful basis for contact under GDPR and keep outreach relevant to the person's role. This is general practice, not legal advice.
How it works
- Targeting. We define your ideal customer profile and personas and build a verified list.
- Infrastructure. We set up domains, inboxes, authentication and warm-up.
- Sequences. We write multi-step sequences that mix email, LinkedIn and calls, and you approve them.
- Launch. We start with small batches, check results, and scale what works.
- Reply handling. Our team reads every reply and sorts it: interested, not now, wrong person, or opt-out. Interested replies go to your team or straight to appointment setting. Referrals to the right person are followed up.
- Reporting. Weekly reports on replies, positive conversations and meetings, tied back to your CRM.
What we need from you
- Approval to register sending domains in your company's name.
- A clear offer and the proof points you can share publicly.
- CRM access so replies and notes land in one place. Our guide to automating lead follow-up covers the handoff.
- A rep who responds quickly when a prospect says yes.
Prefer a dedicated person on your team? See outsourced SDR or a lead generation virtual assistant.
When it's the wrong fit
Outbound is hard to make work if your average deal is very small, if you sell mainly to consumers, or if your buyers only purchase through formal tenders. Strategy comes first; our B2B sales pipeline strategy guide helps you check.
FAQ
Will cold email hurt my company's domain?
Not when it is set up right. We send from separate domains with authentication, warm-up and volume limits, so your main domain stays clean.
Is cold email legal?
B2B cold email is allowed in many places when it follows the rules, such as CAN-SPAM in the U.S. Rules differ by country, so we confirm your target regions with you before launch.
Who writes the messages?
We do, based on your offer and buyer. You approve every sequence before it goes out.
Do you handle replies?
Yes. We read and sort every reply, answer simple questions, remove opt-outs and pass interested prospects to your team.
What channels do outbound sales prospecting services use?
Cold email, LinkedIn and phone. Emails go to researched contacts from separate sending domains, LinkedIn messages reference something real about the prospect, and calls go to people who engaged or prefer the phone, with notes logged to your CRM.
How long does it take to launch a cold outreach campaign?
Setup comes first: sending domains, inboxes, SPF, DKIM and DMARC, and warm-up, since new inboxes need to start slow. After you approve the sequences, we launch in small batches, check results and scale what works.
What reporting do I get from outbound prospecting?
Weekly reports on replies, positive conversations and meetings, tied back to your CRM so you can see which sequences turn into pipeline.
Ready to stop waiting for inbound? Book a 15-minute fit call.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
Appointment setting
B2B appointment setting services: our SDRs book qualified meetings with decision-makers onto your calendar.
Free tool
LTV to CAC Ratio Calculator
Free LTV to CAC ratio calculator: enter revenue per account, margin, churn and marketing spend to see lifetime value, acquisition cost and your ratio.
Read next
How to Automate Lead Follow-Up Without Losing the Personal Touch
How to automate lead follow-up without sounding like a robot: write like you speak, personalize, keep it short.
Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
