B2B pipeline

Outbound Sales Prospecting Services

CasperB2B's outbound sales prospecting services contact your ideal buyers first, through cold email, LinkedIn and phone, and turn replies into sales conversations. We set up the infrastructure, write and run the sequences, and handle replies. It is for B2B companies that can't wait for inbound to fill the pipeline.

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The channels we run

Deliverability basics we put in place

• Separate sending domains. Outreach is sent from domains set up for it, so your main company domain is protected.
• Authentication. SPF, DKIM and DMARC records are set up correctly on each sending domain.
• Warm-up and volume limits. New inboxes start slow and send at modest daily volumes.
• List hygiene. Emails are verified before sending, and bounces and opt-outs are removed right away.
• Compliance. Every email identifies the sender, includes a working opt-out and a valid postal address, and honors opt-outs, in line with CAN-SPAM. For contacts in the EU or UK, we work with you on a lawful basis for contact under GDPR and keep outreach relevant to the person's role. This is general practice, not legal advice.

How it works

1. Targeting. We define your ideal customer profile and personas and build a verified list.
2. Infrastructure. We set up domains, inboxes, authentication and warm-up.
3. Sequences. We write multi-step sequences that mix email, LinkedIn and calls, and you approve them.
4. Launch. We start with small batches, check results, and scale what works.
5. Reply handling. Our team reads every reply and sorts it: interested, not now, wrong person, or opt-out. Interested replies go to your team or straight to appointment setting. Referrals to the right person are followed up.
6. Reporting. Weekly reports on replies, positive conversations and meetings, tied back to your CRM.

What we need from you

• Approval to register sending domains in your company's name.
• A clear offer and the proof points you can share publicly.
• CRM access so replies and notes land in one place. Our guide to automating lead follow-up covers the handoff.
• A rep who responds quickly when a prospect says yes.

Prefer a dedicated person on your team? See outsourced SDR or a lead generation virtual assistant.

When it's the wrong fit

Outbound is hard to make work if your average deal is very small, if you sell mainly to consumers, or if your buyers only purchase through formal tenders. Strategy comes first; our B2B sales pipeline strategy guide helps you check.

FAQ

Ready to stop waiting for inbound? Book a 15-minute fit call.