B2B growth · Massachusetts & New England
B2B Marketing Agency in Massachusetts
CasperB2B is a B2B marketing and lead generation company founded in Georgetown, Massachusetts. We help companies that sell to other businesses, in Boston, across Massachusetts and New England and beyond, fill their pipeline with qualified leads, booked meetings and engaged target accounts, delivered into their CRM.
Selling to other businesses means long sales cycles, buying committees and a pipeline that has to be built on purpose. We run the parts that fill it, from researched target lists to booked meetings, and report on opportunities and revenue rather than clicks.
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What we run for B2B companies
B2B lead generation
Researched decision-makers who match your ideal customer profile, reached by email, LinkedIn and phone, delivered to your CRM.
Appointment setting
SDRs book qualified meetings with decision-makers onto your calendar, with handover notes.
Outbound prospecting
Cold email, LinkedIn and calling sequences on sound deliverability, with every reply handled.
Demand generation
Content, LinkedIn and ads that build interest before buyers are in market.
Account-based marketing
Coordinated plays aimed at the buying committees inside a list of high-value accounts.
B2B PPC management
Paid search and paid social for long sales cycles, tracked into your CRM.
Which one to start with
- Your reps have time but nobody to call: start with B2B lead generation.
- Your reps should be closing, not prospecting: start with appointment setting.
- Buyers already search for what you sell: add B2B PPC.
- You sell to a short list of large accounts: use account-based marketing.
How every engagement runs
- Fit call. Fifteen minutes to understand your offer, buyer and current pipeline.
- Signed scope. Targets, what counts as a qualified lead or meeting, channels and reporting, in writing before work starts.
- Build and launch. Profile, list, messaging and infrastructure, then a controlled launch.
- Weekly feedback. Your sales team tells us which leads and meetings were real, and we adjust.
- Pipeline reporting. Opportunities and revenue, set up with our analytics team.
Industries we focus on
Long sales cycles and multi-person buying committees change how pipeline work should run. We have dedicated pages for SaaS lead generation, lead generation for cybersecurity companies and fintech lead generation, plus consulting firms and IT services.
Boston, Massachusetts and beyond
We were founded in Georgetown, Massachusetts, north of Boston, and work remotely with B2B companies across Massachusetts, New Hampshire and New England, and anywhere in the U.S. Outreach and campaigns target your buyers wherever they are, not just where we are.
Want a dedicated person on your team instead of a managed service? A Casper VA SDR works inside your team.
B2B marketing questions
What does a B2B marketing agency do?
It builds and runs the work that fills a B2B sales pipeline: target lists, outreach, meeting booking, paid search, content and account-based plays, measured by qualified opportunities and revenue.
Do you work with Boston companies?
Yes. We're based north of Boston in Georgetown, MA, and work with companies in Boston, across Massachusetts and New England, and remotely anywhere in the U.S.
How do you define a qualified lead?
In writing, before work starts. Every lead is tagged marketing-qualified, sales-qualified or callback-ready so your team knows who to call first.
What does B2B lead generation cost?
It depends on your targets, channels and volume. CasperB2B quotes every engagement as a fixed, written scope after a 15-minute fit call. See how pricing works.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
