Trades & home services
Contractor Marketing in Massachusetts & New Hampshire
Contractor marketing is everything that turns a homeowner's search into a booked job: a website that shows your work, pages that rank for your service in each town, a Google Business Profile with steady reviews, ads for high-value jobs and fast follow-up on every call and quote. CasperB2B sets it up and runs it for contractors across Massachusetts and New Hampshire.
Contractors win work from two places: referrals and the internet. Referrals you already earn. The internet side, showing up when someone searches "roofer near me" or "electrician Andover", and answering before they call the next company, is what we build and run for you.
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Who we help
Construction & remodeling
Portfolio websites, service-area pages and quote follow-up for builders and general contractors.
HVAC & home services
Rank for heating and cooling searches and catch every call during the busy season.
Roofing
Local SEO, reviews and ads for high-value roof replacement jobs.
Electricians
Show up for urgent and planned electrical work in every town you serve.
Pest control
Fast response and recurring-service follow-up for pest control companies.
Getting more HVAC customers
The step-by-step version for heating and cooling companies.
What we set up for contractors
- A website that wins bids: project portfolio with photos, clear service pages and one-tap calling on mobile.
- Service-area pages: a page for each service in each town you work in (for example "general contractor Georgetown MA"), because that is how homeowners search.
- Google Business Profile and reviews: correct categories, photos and a steady flow of new reviews after every finished job.
- Google Ads for high-value jobs: targeted at searches with real buying intent, with every call and form tracked.
- Missed-call text back: when you can't pick up on a job site, the caller gets a text right away instead of calling the next contractor. How missed-call text back works.
- Quote follow-up: automated check-ins with people who got a quote but haven't decided, so you stay top of mind.
Contractor marketing by town
We work with contractors across the North Shore, Merrimack Valley and southern New Hampshire, remotely from our base in Georgetown, MA. See what we do in your area:
Andover · North Andover · Methuen · Haverhill · Beverly · Newburyport · Salem, NH · Bedford, NH · Portsmouth, NH · all service areas
What contractor marketing costs
Typical market ranges: a local SEO campaign for a small business runs about $800–$2,500 a month, and a lead-generating website about $2,500–$8,000 to build. Ad spend is paid to Google separately. CasperB2B quotes your exact scope as a fixed, written price after a 15-minute fit call. See what SEO costs and what a website costs.
How we work with contractors
- Discovery & audit of your website, Google presence and how leads reach you today.
- Strategy & blueprint: a written plan with the highest-impact fixes first.
- Execution & launch: we build it, launch it and train your team.
- Optimization & reporting: monthly reporting and quarterly reviews.
Contractor marketing questions
What is the best marketing for contractors?
For most contractors: a fast website with your work on it, a page for each service in each town you serve, an active Google Business Profile with steady reviews, and fast follow-up on every call and quote. Ads add volume for high-value jobs once those basics are in place.
How do contractors get more leads online?
Rank in Google and the map results for your service plus town, make calling you one tap on mobile, answer every missed call with an instant text, and follow up on quotes automatically.
How long does contractor SEO take?
Local SEO typically shows meaningful improvement in 3–6 months of consistent work. Quick wins, like fixing your Google Business Profile and listings, can show sooner.
Do you work with contractors outside Massachusetts and New Hampshire?
Yes. Our local focus is Massachusetts and New Hampshire, and we work remotely with businesses anywhere in the U.S.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
Your next best step
Service
Local SEO
Local SEO services that optimize your Google Business Profile, citations, location pages and reviews to get you into the Map Pack.
Free tool
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
