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Pest Control Marketing That Captures Urgent Calls
CasperB2B handles pest control marketing: local SEO and pest-specific service pages, Google Local Services and Search Ads, missed-call text-back for emergency calls, recurring-plan campaigns and review requests after each service.
Free 15-minute callNo obligationPersonal reply within 1 business day
The Biggest Digital Challenges Facing Pest Control
Losing leads because competitors answer the phone faster
Difficulty selling recurring annual maintenance plans
Not ranking in the Google Map Pack for emergency searches
Wasting ad spend during off-peak seasons
Poor tracking of which marketing channels actually drive booked jobs
What CasperB2B Delivers for Pest Control
- Missed call text-back to capture emergency leads instantly
- Google Local Services Ads (GLSA) and PPC management
- Local SEO targeting specific pests (termites, rodents, etc.)
- Automated follow-up for unsold quotes
- Cross-sell campaigns for recurring maintenance plans
- Review generation automation after service completion
Jared Casper
Founder, CasperB2B · Georgetown, MA
"Pest control is about urgency. The company that shows up first on Google and responds the fastest usually wins the job. We build the systems to make sure that's you."
Marketing for contractors in MA & NH
We run websites, local SEO, Google Ads, reviews and missed-call text back for contractors and home-service companies across Massachusetts and New Hampshire. See contractor marketing for the full setup and the towns we cover.
Common Questions from Pest Control
How do you capture emergency pest control leads?
When someone has a pest emergency, they call the first company on Google. We optimize your Local SEO and run targeted ads to ensure you are that first call. If you miss it, our automated text-back engages them instantly.
Can you help us sell more recurring plans?
Yes. We build automated email and SMS nurture sequences that educate one-time customers on the value of year-round protection, automatically pitching your maintenance plans.
Do you run Google Ads for pest control?
Yes. We manage both traditional Search Ads and Google Local Services Ads, optimizing for cost-per-lead and adjusting budgets based on seasonal pest activity.
How do we rank for specific pests?
We build dedicated service pages for each pest you treat (e.g., 'Termite Control in [Town]'), optimizing the content and schema so Google knows exactly what you handle.
Can you help us get more reviews?
Yes. Our system automatically texts your customers a review link immediately after the technician marks the job complete.
What is the most effective pest control marketing?
Show up first for urgent local searches, answer fast and convert one-time jobs into recurring plans. Local SEO, Local Services Ads, missed-call text-back and plan campaigns cover all three.
How do we stop wasting pest control ad spend in the off-season?
Adjust budgets to seasonal pest activity and track which channels drive booked jobs, so spend follows demand instead of staying flat year-round.
Before you book
Common concerns, answered
“What will this cost me?”
You get a fixed, written quote before any work starts. Nothing begins until you've seen the full price and signed the scope. How pricing works.
“I've been burned by an agency before.”
Your signed scope lists exactly what's delivered, so there's no guessing. Monthly plans are month-to-month, with no long-term contract.
“I don't have time to manage another project.”
You don't have to. It's done for you: we build, set up and run it. See exactly what we handle.
“Will I actually reach a person?”
Yes. Founder Jared Casper reviews every new request and you get a personal reply within 1 business day. Or call or text 1-207-222-7737.
Book My 15-Minute Fit CallFree 15-minute call · No obligation
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Talk to us
Book a 15-minute fit call
Tell us what's leaking time or revenue. You get a personal reply within 1 business day.
- Founder-led. Built by Jared Casper (Founder) and Mark Casper (Co-Founder).
- A person answers. Every request gets a personal reply within 1 business day. Call or text 1-207-222-7737.
- Done for you. We build, set up and run the system — see exactly what we do.
