Workflow Map + Ownership
One operating path
We map how leads move from capture to close and assign ownership for every stage and handoff. This becomes the default path—so tools support the workflow instead of defining it.
- Fix: stage definitions + owners + required next steps
- Result: fewer handoff failures and less “who has this?” churn
- Includes: inbound routing rules and escalation when work stalls
- Verification: test leads follow the path without manual coordination