Marketing & Creative
Hire a Dedicated PPC & Performance Marketing Specialist
When you hire a PPC specialist through Casper VA, you get a dedicated performance marketing specialist who builds ads, manages bids and runs A/B tests across platforms to track lead cost and cut wasted spend.
A Performance Marketing Specialist manages paid advertising across platforms with a focus on measurable return: tracking lead cost, improving targeting and reducing wasted spend over time.
Typical Tasks
- Ad creation
- Bid management
- A/B testing
Role Details
Working Model: Dedicated, full-time equivalent (or specified hours), matched to your timezone.
Frequently Asked Questions
How much does a Performance Marketing Specialist cost?
A dedicated Performance Marketing Specialist is a flat monthly rate with no hidden fees, payroll taxes, benefits or long-term contracts — your exact rate is quoted on a 15-minute fit call.
What tasks can a Performance Marketing Specialist handle?
Your Performance Marketing Specialist can handle tasks like ad creation, bid management and A/B testing.
Do I have to manage the Performance Marketing Specialist?
No. We handle the HR, payroll, and high-level management. You provide the day-to-day tasks and workflows.
Are they a shared resource or dedicated to me?
Your Performance Marketing Specialist is dedicated 100% to your business, not part of a shared pool, so they learn how your business works.
How long does it take to hire a Performance Marketing Specialist?
After our initial strategy call, we typically match and onboard your Performance Marketing Specialist within 5 to 7 business days.
What a PPC specialist handles day to day
- Building search campaigns around buying-intent keywords and cutting the ones that waste spend.
- Adding negative keywords from the search terms report on a regular schedule.
- Writing ad variations and testing headlines, offers and landing pages against each other.
- Checking that conversion tracking, call tracking and form tracking all fire correctly.
- Adjusting bids and budgets by campaign, device, location and time of day.
- Reporting on cost per lead and lead quality, not just clicks.
Tools a PPC specialist commonly uses
PPC specialists commonly work in Google Ads, Microsoft Ads, Meta Ads Manager and LinkedIn Campaign Manager, plus Google Tag Manager, Google Analytics, call tracking tools and landing page builders.
How the first weeks with a PPC specialist usually go
- Setup. You grant access to ad accounts and analytics. The specialist audits structure, tracking and recent spend.
- Shadowing. They review results with you, fix tracking first and agree on a test plan before touching budgets.
- Owning tasks. They manage campaigns daily and send a weekly report on spend, leads and the next tests.
Who a PPC specialist fits, and when to hire someone else
This role fits businesses already running paid ads that want closer daily attention, and teams ready to launch ads with a clear offer and a working landing page.
If you need someone to decide whether ads should be the channel at all, start with a virtual marketing manager. If your ads keep stalling because creative is stale, add a virtual graphic designer.
For a managed program, see PPC management and social media advertising. If clicks don’t turn into leads, the issue is often the page, which is where conversion optimization helps.
Frequently asked questions
When should I hire a PPC specialist instead of running ads myself?
Hire a PPC specialist when ads need daily attention you can’t give, or when spend is rising without a clear link to leads. A specialist watches search terms, tracking and tests that owners often skip.
Does a PPC specialist control my ad budget?
They manage spend inside the limits you set. Budget changes beyond those limits come to you for approval.
Who owns the ad accounts?
You do. The specialist works in your accounts with manager access, so the history and data stay with your business.
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