Hire a Dedicated Virtual Marketing Manager

What a marketing manager handles day to day

• Turning sales goals into a quarterly marketing plan with clear owners and dates.
• Deciding where the budget goes across channels and moving it when results change.
• Briefing and reviewing work from writers, designers, ad specialists and outside vendors.
• Building a simple weekly dashboard tied to leads and revenue, not just clicks.
• Running launches for new offers, events or campaigns from plan to post-mortem.
• Meeting with sales to check lead quality and fix the handoff.

Tools a marketing manager commonly uses

Marketing managers commonly use Google Analytics, a CRM such as HubSpot, ad platform dashboards, reporting tools like Looker Studio, project boards in Asana or Monday, and email marketing platforms.

How the first weeks with a marketing manager usually go

1. Setup. You share goals, past results, current vendors and budget limits. The manager reviews every active channel.
2. Shadowing. They observe how marketing and sales work together today and propose a short plan for your sign-off.
3. Owning tasks. They run the plan, manage the people doing the work and report weekly on what is working and what to stop.

Who a marketing manager fits, and when to hire someone else

A virtual marketing manager fits companies spending on marketing with no one person accountable for results, and owners who are tired of directing every vendor themselves.

If you mainly need hands-on ad management, hire a PPC and performance marketing specialist. If the gap is daily posting, a social media VA is the better spend.

A marketing manager works well alongside a full-funnel marketing strategy, marketing analytics and, for B2B, demand generation.

Frequently asked questions