CasperB2B
1-207-2-CASPER
When you need leads now, paid search can work—if it’s set up to drive real calls and booked jobs. We build and manage PPC campaigns that stay focused, tracked, and under control.
Prefer a simple start? We can launch a focused search campaign first, then expand once tracking is clean.
OVERVIEW
PPC is simple in theory: show up when someone is searching, pay for the click, win the job. In real life, wasted spend comes from broad targeting, weak landing pages, and tracking that doesn’t reflect reality.
We keep it operator-friendly. You’ll know what you’re paying for, what’s working, and what we’re changing next.
What “good” looks like
A clean structure, tight keywords, real conversion tracking, and weekly adjustments—so leads improve over time instead of drifting.
YOU GET:
SOLUTIONS
01
Start tight. Scale once it’s proven.
We map your services, service area, and “money keywords” into a campaign structure that’s easy to manage and easy to improve. No clutter. No guessing what’s driving results.
02
Clicks are expensive. Make them count.
Good ads set the right expectation. Good landing pages make it easy to call or book. We align messaging so you get fewer low-quality leads and more jobs that fit.
03
Reach the right people. Skip the rest.
Most “wasted spend” is predictable once you look at search terms. We refine targeting, add negatives, and keep your ads focused on real buyer intent.
04
Know what you paid for. Know what you got.
You shouldn’t have to decode a dashboard to understand results. We connect tracking to the actions that matter and report in plain language.
Tell us what you sell, where you work, and what a good lead looks like. We’ll map a paid search plan built for calls and bookings.
FAQ
Paid search can start showing quickly after launch. What matters is dialing in targeting and tracking so leads are real calls and booked jobs, not noise.
We typically start with Google Search because it captures high-intent demand. If it makes sense for your market, we can expand into additional placements that support bookings.
Budget depends on your service area, competition, and goals. We build a plan that prioritizes the highest-intent keywords first so spending stays controlled and measurable.
We set up conversion tracking for calls and forms, tighten keyword targeting, add negatives, and review search terms and performance regularly. The goal is simple: spend toward leads that turn into jobs.